The Single Best Way To Show Customer Appreciation

March 11, 2013

March is Customer Appreciation Month at PsPrint, and we’ve been researching different ways businesses can express customer appreciation.  Many businesses understand the importance of customer appreciation:  when customers feel valued, they are loyal.  There are a number of great ways to demonstrate customer appreciation, including:

  • loyal customer discounts
  • greeting cards
  • showcase your customers in your newsletter
  • freebies, such as restaurant reservations, gift cards and event tickets
  • customer fun day

All of these strategies are excellent ways to express customer appreciation, but the single best way to show customers how much you appreciate them is with a personal thank you.  Simply picking up the phone and letting your customers know how much you appreciate their business costs nothing more than a few minutes of your time, and that personal touch is the most meaningful way to say “thank you.”  Moreover, a thank-you phone call presents the opportunity to gain insight into your customers’ needs as well as ways you can provide an even better product or service. The following details a powerful strategy for saying “thank you” by phone:

1.  Make a list

Make a list of your top 10 to 20 questions, and block out time to make the phone calls.  Most phone calls will take around five minutes, but some might extend to half an hour or more – and those calls will yield the most insight.

2.  Introduce yourself

Tell your customers who you are and what your role is in the company.  You might be the owner, manager or account representative.  Customers will feel more appreciated when the “thank you” comes from an important person in your company, rather than a telemarketing service.

3.  Say “thank you”

Tell your customers “thank you” and let them know how much you appreciate their business.  Be specific – you might, for example, mention certain projects you completed for your customers.

4.  Ask for improvement ideas

Ask your customers how you can improve your product or service, and if there are any other problems they have your company might be able to solve.  Don’t give a sales pitch – instead, listen.  The insight your customers give you will prove invaluable.

5.  Thank them again

Thank your customers for their time, and let them know that you’re there to help if there’s anything they need. Taking a few hours out of your week to thank your customers is a low-investment strategy that can easily lead to increased business.  When customers consider you a partner who can help them achieve their goals and solve their problems, they’ll not only be loyal to your company, they’ll preach about your company to their friends and colleagues. It’s no secret that word of mouth advertising is the most powerful form of marketing, so put your own mouth to work to generate a loyal customer base that helps you grow your business exponentially.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.