3-Day Christmas Marketing Plan

Brian
December 8, 2014

Do you want to make huge Christmas sales but have a limited budget or you’re running out of time to market your specials? All you need is a few days and a few hundred dollars to promote your big Christmas sales. The key to a successful Christmas marketing plan with limited time or money is to blanket the market fast. Running a sustained marketing campaign is out of the question, but you can still boost sales with the following three-day Christmas marketing plan.

Day One

  • Place three banners near the busiest local intersections: $170 for 3 2-foot by 5-foot banners
  • Send Every Door Direct Mail postcards to all residents in your zip code: around $600 to print and mail 2,000 EDDM postcards
  • Post a three-day Facebook campaign: boosted for $100

Day Two

  • Place promotional flyers in shopping areas: downtown, malls, strip malls, etc.: $160 for 1,000 full-color 8.5-inch by 11-inch flyers
  • Send an email blast to local customers: Free

Day Three

  • Insert promotional flyers into your local newspaper: $530 for 5,000 8.5-inch by 11-inch full color flyers printed both sides plus insertion fees
  • Post another Facebook campaign: boosted for $50
  • Send another email blast: Free

This three-day Christmas marketing campaign puts your holiday promotions in front of customers on several levels: via social media, via targeted mailing and emailing, via impulse-buy locations, and via outdoor marketing. Each of the suggested marketing materials is a proven strategy designed to help you capitalize on a healthy return on investment. The best part? The entire campaign can be run for less than $1,700. It’s also scalable: if you have a smaller budget, cut the number of postcards you send and flyers you distribute in half, for example. If you have a larger budget, you can invest as much as you need to reach your entire local customer base. If you need to launch a powerful Christmas marketing campaign fast, all it takes is a few hours to put the campaign detailed here in motion. What other strategies do you have for last-minute Christmas marketing?

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

Sign Up and Save!