Top 3 Easter Direct-Mail Marketing Strategies

March 17, 2016

If you’re looking to boost Easter sales, direct-mail marketing can be a powerful way to do it. Direct-mail offers several benefits, including:

  • The ability to fine-tune your targeting
  • Cost-effective efficiency, per targeting capabilities
  • The opportunity to reach localized audiences in a defined area
  • The ability to track return on investment
  • The availability of simple, yet powerful, strategic approaches

The following examines three Easter direct-mail marketing strategies you can use to boost sales this spring.

1. EDDM Postcards

Every Door Direct-Mail (EDDM) postcards are perfect marketing tools for businesses that serve a well-defined geographic area. Local gift retailers, home and lawn service businesses, grocers, and others who want to reach every single person or business in their locale can take advantage of EDDM postcard marketing to do it.

With EDDM marketing, you don’t need a mailing list – just a zip code – and the ease of sorting allows the Postal Service to offer a break on pricing, which helps maximize your return on investment.

2. Spring Catalogs

Many types of retail companies can print spring catalogs to send to targeted customers near the Easter holiday. The seasonal change motivates purchases in such industries as:

  • Spring fashions
  • Lawn care equipment
  • Outdoor toys
  • Travel-related products
  • Patio furniture and accessories

Those are just a few examples of the types of companies that can take advantage of Spring catalogs to boost Easter sales. Keep in mind you don’t have to print a full catalog; if it’s not in your budget, consider sending mini-catalog flyers or brochures to your target audience, then offer an incentive to drive them to your website to see what else you have to offer.

3. Greeting Cards

Custom-printed Easter greeting cards can be a great way to connect with customers, particularly for service-based businesses such as insurance agents and financial advisers. A good strategy is to personalize each greeting card – a handwritten note that’s relevant to each individual customer is the best way to do it – then invite your customers in for a review to make sure they’re saving and/or generating the most money from your service.

Ready to launch your own Easter direct-mail marketing campaign? Get started now!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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