The Ultimate List of 4th of July Marketing Statistics

July 3, 2017

It’s no secret the Fourth of July is a huge holiday for retailers and service providers, as friends and families gather for patriotic barbecues and communities host large festivals capped off by brilliant fireworks. No doubt, Independence Day is big business, as evidenced by the following 4th of July marketing statistics.


  • Patriotism
  • Food and beverage
  • Fireworks
  • Travel


If you sell patriotic merchandise, you can cash in with these 4th of July facts.


Food and beverage

Cater to customers with food, party supplies, cookout supplies, and more to boost sales this year.

 food and beverage

  • 80% of Americans will attend a barbecue, picnic, or cookout on the 4th
  • 150 million hot dogs are eaten on Independence Day
  • The preferred hot dog condiment? Mustard, for 71% of Americans
  • Americans spend $1 billion on beer for Independence Day, the country’s top beer drinking holiday
  • In 2017, Americans are expected to spend $7.1 billion on 4th of July food; the average U.S. household will spend $73.42 on food
  • 80% of American families own a grill, and they’ll buy 700 million pounds of chicken and 190 million pounds of beef for Independence Day
  • Americans will also spend $107 million on popsicles and $167 million on watermelon for the 4th
  • Americans also buy 500 million gallons of ice cream for Independence Day celebrations
  • Most popular 4th of July parade candies? USA flag butter mints, patriotic bubblegum coins, flag hard candies, patriotic twist pops, and lollipops


Fireworks are fun, but there are also opportunities in solving problems related to injuries and even missing pets.


  • 15,000 fireworks displays will be held across the U.S. on the 4th
  • The largest fireworks display in the U.S.? Macy’s, with 50,000 shells deployed at a rate of 1,600 shells per minute during its 25-minute show
  • Retail sales of fireworks for Independence Day are estimated at $710 million
  • An average of 690 people visit the ER for fireworks-related injuries each July 4th
  • Most injured body parts by fireworks: hands/fingers (36%), eyes (19%), trunks (11%), legs (10%), arms (5%). More than 50% of fireworks-related injuries are burns
  • Sparklers are the leading cause of fireworks-related injuries, reaching temperatures of more than 1,200 degrees Fahrenheit
  • More pets go missing around the 4th of July than any other time of year, due to noisy fireworks – there is a 30 to 60% increase in lost pets between July 4th and 6th


Americans take to the road for Independence Day, creating plenty of opportunities for retail, service, and food-based businesses.


Think of ways you can cash in on these Fourth of July marketing statistics; seek opportunities to inject your business into the consumer sales cycle or solve problems for your audience, and you can boost Independence Day profits. Need help getting the word out? Do it for less with premium, discount print marketing tools

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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