How to Use Postcards to Promote Your Website

February 16, 2014

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Postcard design by PsPrint customer Amy Franklin for Life Center

Owning and operating a successful website is one of the coolest jobs in the world, but in order to achieve online success you need to drive targeted traffic to your site in order to generate income. There are many ways to do this digitally; however, postcard-to-website marketing can be one of your greatest allies – especially since many of your competitors aren’t engaging in it. Whether you sell retail products, services, or run an ad-revenue-based blog or other website, the following details how to use postcards to promote your websites.

Step 1: Define your audience

Online demographics make it easy to determine who your best customers, readers or more frequent visitors are. Use demographic data to create a “best customer” profile. Your profile should include such information as age, gender, location, career status, marital status and other demographics. Find those demographics shared by the top 5 to 10 percent of people who visit, read and buy from your website, and you’ll know who you need to target with your direct-mail postcard marketing campaign.

Step 2: Get a list

If you don’t have an in-house mailing list, you can rent a mailing list comprised of individuals who meet your “best customer” profile – your target demographic. Even if you have an in-house list, you can reach new customers, readers and visitors by renting a list. The better-targeted your list, the more successful your postcard-to-website marketing will be; in fact, the 40/40/20 rule of direct-mail marketing states that 40 percent of your success is directly attributed to the quality of your mailing list.

Step 3: Create a value offer

Your postcard marketing campaign is going to encourage customers to visit your website and then take some action once they do so (make a purchase, read a blog, enroll in a course, etc.). Give potential customers a powerful reason to do so by creating a special offer that gives them immediate value, such as a big discount, a buy-one-get-one-free offer, a free introductory course, or the promise of gaining useful insight or entertainment. Make your offer time-limited, showcase the benefits of visiting your website or buying from you, and deliver a compelling call to action to generate the greatest response rate. Add in great copy, dazzling design and quality (yet cheap) postcard printing, and you’ll be able to leverage the power of a great mailing list with a powerful offer to drive tons of traffic to your website. What other postcard-to-website marketing tips can you share?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

[…] provided you employ an excellent mailing list; and, they have a proven record of success. In fact, postcard-to-website marketing is one of the most effective strategies […]

Anonymous's picture
January 07, 2016 03:22 am #

[…] of the most powerful marketing strategies today is to promote your website via direct-mail postcards. A highly-targeted mailing list comprised only of people who fit your best customer demographics […]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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