Why Calendars Are the Ultimate Holiday Marketing Tools

November 22, 2016

Are you looking for a powerful holiday marketing tool that’s customer-friendly, effective, and cost-efficient? Calendars might be the solution you’re looking for. In fact, calendars could be considered the ultimate holiday marketing tools. Here’s why.

 holiday marketing calendars

Calendars are bona fide gifts

Unlike most marketing tools, calendars are considered gifts. Many people buy calendars to give to family and friends during the holiday season. People want and use calendars, particularly calendars that feature themes they love. Select a theme your customers will enjoy displaying and that also has relevance to your business (for example, a pet store could print calendars featuring cute puppies and kittens). Then, give your calendars away to customers via face-to-face handoffs, counter displays, and direct-mail marketing.

Calendars offer year-round marketing

Not only are calendars gifts, they’re gifts that keep on giving year-round to you and your customers. Your customers get a new, attractive image or illustration plus schedule planner each month, while you get to put your brand front-and-center month after month. You also enjoy the exposure afforded by your customers proudly displaying your calendars on their walls or desks.

Calendars can drive sales

Calendars can do more than increase brand awareness; they can also serve as direct marketing tools. Come up with a unique promotion each month, then place it on your calendar design with a coupon code for measuring response. This is great for seasonal companies such as home improvement stores, but can work for nearly any business.

Calendars are cheaper than you think

The initial cost to print calendars might be greater than some marketing tools, but when you consider the price per view, per person, per day, calendars are among the cheapest marketing tools you can print. For example, let’s say you print 1,000 full-color wall calendars for $2,500. You could have up to 1,000 people viewing your calendar twice daily for 365 days – that’s 730,000 views, yielding a price-per-view of just 3/10 of a penny.

Ready to launch your own holiday calendar marketing campaign? Don’t forget to add in this year’s December, which will allow you to place your calendars early and well ahead of your competitors! 

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.