Illy Customer Rewards Card by Nicole HocuttA bird in hand is better than two in the bush, and savvy marketers know it’s far easier (and more cost effective) to retain current customers than to f...
If you’ve ever been told you’re stuck in the past, then now’s the time to sharpen your design tools and get to creating a poster for PsPrint’s latest contest. PsPrint is now accepting submissions for...
Starting your own small business is part of the American Dream, but more importantly, it can be your path to financial and lifestyle freedom. However, starting a business can be a costly endeavor; man...
Independence Day and marketing are heavily intertwined. Ben Franklin’s “Join, or Die” snake was a marketing tool as much as it was a political cartoon. And the Fourth of July is perhaps the greatest A...
Every once in a while I come across a customer’s story that particularly touches me, and such is the case with artist Kerry Rodgers. When I saw the greeting cards she ordered, the first thing that str...
Poster on Wall by icantgetenoughPoster marketing is one of the most cost-efficient ways to market your products, services and brand to the masses. Premium poster printing is cheap; however, some...
Publicity stunts can be a great way to market your business, though many small businesses shy away from publicity stunts for their negative connotation. The problem is that we often only hear about pu...
Postcard by Amber GotthardtDirect-mail postcard marketing is one of the most cost-effective ways to drive customers to your business – but only if your campaign is highly targeted, has a compelling of...
Great marketing is essential to ultra-successful businesses. Even the most outstanding products and services fail to maximize their potentials without well-crafted marketing campaigns. As the marketin...