October 14, 2009

The entries have already started coming in, and voting has begun, in PsPrint’s $10,000 Holiday Card Contest! We’ll accept your original greeting cards through Oct. 30, but the earlier you enter, the b...

October 14, 2009

One of the only true ways to find out if something in your direct-marketing promotions works or doesn't work is to test it. Like an experiment in a laboratory, you can test one controlled sample of ma...

October 13, 2009

Halloween is that rare time of year when marketing can actually be fun. No need for blasé signage or by-the-book newsletters. Halloween allows you to sink your fangs into creative plans that are sure...

October 13, 2009

We all worry about money sometimes, especially when running our own small businesses. Your bank account can run low, creditors can start to call, and pretty soon your financial worries can seem to tak...

October 13, 2009

In contemporary American culture some television commercials have become just as much a source of entertainment as the shows they support. And just like the primetime networks, which hit their high no...

October 12, 2009

Just when you thought you weren’t qualified to participate in “voluntourism” because you’re a klutz with a hammer, along comes Design4Kids, in which creative professionals travel to Guatemala to mento...

October 12, 2009

Previously we visited the practice of asking for deposits upfront when dealing with your clients. Next, we’re going to talk about payment deadlines.I’m preaching to myself with this post because I sti...

October 11, 2009

Putting together a strong creative brief for graphic design projects and any other project going through print production will help keep expectations and deadlines clear. A creative brief is a bluepri...

October 11, 2009

Ralph Lauren’s recent ad that features a model whose head is wider than her waist is just the latest example of what happens when undereducated – or misguided – people use technology. Following an upr...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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