In direct-mail marketing it's usually a good idea to stick with what works and test new ideas to only a segment of your mailing list before rolling those ideas out full force. Yet there are times when...
September 20, 2009
Freelancing is tough. When you don't have a boss breathing down your neck, it can be difficult to motivate yourself to work at a fast pace and maintain the level of quality that your clients crave. Su...
September 20, 2009
Graphic design is more than cool fonts and filters. It’s also is made up of the same design principles as other visual artists such as painters and sculptors. There are rules to art.Of course, rules a...
September 17, 2009
I believe that PsPrint has some of the best design and marketing blog posts on the Web, but I also recognize that there are others out there who have made incredible contributions to the blogosphere w...
September 15, 2009
I love to talk about the subject of money and designers. Our field is so interesting because we as artists have to be the designers and the accountants.We have to set our prices and be a collections s...
September 15, 2009
If a client asks you to design a direct-mail postcard and their copy, offer and/or mailing list sucks, it's time to step in. The messengers always get killed, and if your client deploys a crappy campa...
September 14, 2009
I always say that freelance graphic artists should get paid what they’re worth no matter what cheap clients may think.Of course, there is nothing wrong with offering a package deal that will benefit b...
September 13, 2009
[caption id="attachment_13234" align="alignleft" width="240" caption="Image via Flickr user ninahale."][/caption] There are tons of copywriting niches out there, such as advertising, marketing and pub...
September 13, 2009
After reading this post on “Best and Worst Logo Remakes of the Century,” I had to wonder what compels successful companies to make drastic and unnecessary identity changes. Are such decisions driven b...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
