In direct-mail marketing it's usually a good idea to stick with what works and test new ideas to only a segment of your mailing list before rolling those ideas out full force. Yet there are times when...
Freelancing is tough. When you don't have a boss breathing down your neck, it can be difficult to motivate yourself to work at a fast pace and maintain the level of quality that your clients crave. Su...
Graphic design is more than cool fonts and filters. It’s also is made up of the same design principles as other visual artists such as painters and sculptors. There are rules to art.Of course, rules a...
I believe that PsPrint has some of the best design and marketing blog posts on the Web, but I also recognize that there are others out there who have made incredible contributions to the blogosphere w...
I love to talk about the subject of money and designers. Our field is so interesting because we as artists have to be the designers and the accountants.We have to set our prices and be a collections s...
If a client asks you to design a direct-mail postcard and their copy, offer and/or mailing list sucks, it's time to step in. The messengers always get killed, and if your client deploys a crappy campa...
I always say that freelance graphic artists should get paid what they’re worth no matter what cheap clients may think.Of course, there is nothing wrong with offering a package deal that will benefit b...
[caption id="attachment_13234" align="alignleft" width="240" caption="Image via Flickr user ninahale."][/caption] There are tons of copywriting niches out there, such as advertising, marketing and pub...
After reading this post on “Best and Worst Logo Remakes of the Century,” I had to wonder what compels successful companies to make drastic and unnecessary identity changes. Are such decisions driven b...