August 6, 2009

Yellow pages, directories, SEO, PPC, trade magazines — there have never been so many ways to market. The reach a single person can have today is outstanding, yet a double-edged sword: There are too ma...

August 5, 2009

The best way to get any idea off the ground is to gather a group of people involved in your project and brainstorm. Brainstorming is simply a spontaneous group discussion to produce ideas and ways of...

August 4, 2009

As I’ve often said before, logos are probably the No.1 thing that I get asked to do by my new clients. Creating great logos is an important skill to master, simply because most business marketing rev...

August 4, 2009

Graphic designers are on the cutting edge of revolution. They get bored easily, so they're always quick to make a change, introduce a new style, push the envelope and redefine the term “bold.” So why...

August 4, 2009

In my last post I introduced the four elements of website presentation. Now, I will go more in depth to show you what I mean. Engage Engage the audience with something entertaining. Do it with talking...

August 4, 2009

I am a marketing guy. So, why is a marketing guy tackling website presentation? Well, how am I supposed to market a company that looks outdated or frumpy online? If I am selling a company or brand the...

August 4, 2009

Typography is a very essential part of design. Understanding the written and unwritten rules about it can enhance your projects and get your clients message across effectively. Here are some common ru...

August 3, 2009

What are the best graphic design books? Like any other published genre, that all depends on your style, your current knowledge, and what you can personally glean from any given book. Some designers li...

July 31, 2009

Subcontracting is like a dirty word to a lot of people. They have had experiences that have left a bad taste in their mouths. I can't say as I blame them. I have had a hit or miss relationship with ot...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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