Many times letterhead is the first contact that your audience gets or possibly the only contact that they have with your company.Therefore, your letterhead has got to communicate your product or servi...
June 30, 2009
When it comes to business, free press is golden. Here are a few ways to convince reporters and editors you're worth the column inches:Announce a new product, service or company news — These ideas serv...
June 30, 2009
Productivity software is generally described as software that makes businesses (or people) more productive. Simple and self-explanatory. But each niche profession (or personality) has a unique set of...
June 30, 2009
What comes to mind when you think of shameless marketing? Do you conjure images of imitation Rolex salesmen or bizarre publicity stunts?If so, you're right — these are ways to shamelessly market, but...
June 30, 2009
From the Economics section of About.com: Investors are attracted to stocks of companies they expect will earn substantial profits in the future; because many people wish to buy stocks of such companie...
June 30, 2009
Paris, New Orleans, Washington, D.C., the Amazon, Egypt, the Far East: There many places graphic designs should visit for inspiration.From ancient Greek and Roman architecture to even more ancient nat...
June 30, 2009
If you haven't done so already, you should study color psychology in marketing. It's quite amazing how colors motivate response. It varies among consumer demographics, niche markets, cultures and many...
June 30, 2009
A colleague complained to me the other day that he feels he is talented enough to get lucrative design jobs, if only he had the portfolio to back his work up.It's the chicken and the egg conundrum, he...
June 30, 2009
Some marketers try to force-feed their prospects every little tidbit about their products and services, believing that the more they can stuff into their pitch the better chance they have of convertin...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
