Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to be sufficie...
June 17, 2009
I hate it when marketers lie. It gives the rest of us a bad name. It's un-American, and eventually it will get you into trouble. Recent economic events serve as proof. When you're drafting a design, w...
June 17, 2009
I'm a sucker for clean web design — for me, the simpler the website, the better. If you're a designer, you know that “simple” design can be very difficult to achieve, especially for powerful websites....
June 16, 2009
In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print ads has a lot to say about your company.Always increase the size of y...
June 16, 2009
Ever miss a deadline? Forget an important design element or list a key benefit? You're not alone — everyone makes mistakes, and in most cases a mistake or two will not put you out of business (that's...
June 16, 2009
Whether you're formally schooled or self taught, graphic design education is ongoing. Styles, trends, and technologies change at such a rapid pace that if you don't stay on top of everything you risk...
June 15, 2009
Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals...
June 15, 2009
Marketing spin doesn't have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with something that person wants. Nothing more. Very simple. Whe...
June 15, 2009
It can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services and how they translate into benefits for your customers. T...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
