Many firms and freelancers get their start — or bank their entire careers on — on bidding websites such as Elance, Scriptlance, ODesk and Guru. Whether you're a graphic designer, web developer, writer...
Marketing has played a role in building successful businesses since ancient Egyptian entrepreneurs tacked papyrus posters to stone walls. I like the old ads, because they're honest and to the point. E...
To small businesses, finding the perfect niche can be likened to finding the Fountain of Youth — it will sustain you forever. Identifying the perfect niche can indeed be like finding a needle in a hay...
Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to be sufficie...
I hate it when marketers lie. It gives the rest of us a bad name. It's un-American, and eventually it will get you into trouble. Recent economic events serve as proof. When you're drafting a design, w...
I'm a sucker for clean web design — for me, the simpler the website, the better. If you're a designer, you know that “simple” design can be very difficult to achieve, especially for powerful websites....
In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print ads has a lot to say about your company.Always increase the size of y...
Ever miss a deadline? Forget an important design element or list a key benefit? You're not alone — everyone makes mistakes, and in most cases a mistake or two will not put you out of business (that's...
Whether you're formally schooled or self taught, graphic design education is ongoing. Styles, trends, and technologies change at such a rapid pace that if you don't stay on top of everything you risk...