Marketing spin doesn't have to sugarcoat the truth, even though it often does. At its core, marketing is an attempt to connect a person with something that person wants. Nothing more. Very simple. Whe...
June 15, 2009
It can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services and how they translate into benefits for your customers. T...
June 14, 2009
Logos are powerful tools in your visual arsenal. How many of these logo fragments can you identify? The example below contains fragments of 18 well-known corporate logos. Jay Doblin, who is a theorist...
June 12, 2009
Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and...
June 11, 2009
A lot of people are blogging about Bing, Microsoft's new “decision engine.” Most of them can't see the benefits of using Bing over the industry-leading Google search engine (or it's little-known...
June 10, 2009
Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals...
June 10, 2009
What did I ever do before I had an iPhone? Here’s my list of the applications that I wouldn’t be without: 1. Job-Time Tracking $2.99 2. Color Expert $9.99 3. Video Photoshop CS4 New Features Tutorial...
June 9, 2009
If your business is based on a remote communications model, you don't need the extra expense of setting up shop in a downtown suite. Freelance graphic designers, web developers, writers, print broker...
June 9, 2009
Custom fonts can play an influential role in your layout and overall design of a printed ad. The format the ad ultimately takes doesn't matter. You can stick a custom font in from time to time or plac...
Pages
Page 324 of 346
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
