There is a little pizza shop here in town. A mom and pop that only has one location, but they make the best pizza around, and they make a habit of getting your order right the first time. Their servic...
May 4, 2009
The eco-friendly frenzy has created incredible opportunities for businesses to simultaneously save the environment and boost profit. Unfortunately, most businesses miss the boat when it comes to green...
April 30, 2009
Want to see what a difference a few words and a design can make? Lay's Thick Cut Sea Salted Potato Chips were introduced as part of the brand's line of all-natural foods. Compared to Lay's Classic Pot...
April 29, 2009
I have read thousands of pages from hundreds of business experts, all trying to tell the world what the most important business tools are. A good CRM, customer feedback, print campaigns, etc. Are they...
April 29, 2009
Whether you're in it for inspiration or a chance to win some well-deserved recognition and cold hard cash, no graphic designer should pass up the opportunity to enter some great graphic design competi...
April 28, 2009
As you plan your marketing campaigns — e-mail and print — you and your team face the old question of using long sales copy or short. There are theories that support both. In truth everyone is right. S...
April 28, 2009
Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn't. Customers’ needs and demands change quarterly, monthly...
April 26, 2009
Perhaps you've heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, especially when used in conjun...
April 24, 2009
It's often said that 50 percent of all marketing works — we just don't know which 50 percent that is. I have a pretty good idea about which 50 percent doesn't work: marketing without a “can't refuse”...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
