Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn't. Customers’ needs and demands change quarterly, monthly...
Perhaps you've heard of personalized URLs, or PURLs, highly effective direct marketing tools that take the one-to-one customer marketing experience to a whole new level, especially when used in conjun...
It's often said that 50 percent of all marketing works — we just don't know which 50 percent that is. I have a pretty good idea about which 50 percent doesn't work: marketing without a “can't refuse”...
When creating a duotone in Photoshop, the first thing you need to do is convert the image into greyscale. Under the image menu, go to mode and then greyscale. You will get a pop-up window that asks if...
Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your company will need to design a logo and place...
The recession — depression, if you ask me — has forced more and more consumers to clip coupons. As a low-budget family, we have been captains of the coupon for many years. I see more and more people i...
The World Wide Web was once seen as the route to a paperless society. While e-mail boxes are stuffed and there is a booming e-commerce industry, there are still those people who can only be reached by...
My colleague is a very talented designer. He works very hard and his customers always seem to be more than satisfied. Despite his success, he's always frazzled — on the lookout for new clients and des...
What is brainstorming? According to Merriam-Webster.com, it’s a problem-solving technique that involves the spontaneous contribution of ideas from all members of the group. So what we are talking abou...