April 12, 2009

Part of being a good designer is having the ability to understand your client’s wants, needs and limitations. It’s very important to gather as much information as possible before jumping into a projec...

April 10, 2009

Ahh ... the joys of open source. I mentioned a few open source design programs in a previous post. Here are a few more: Blender — “3-D modeling, animation, game development in a free open source conte...

April 9, 2009

An Adobe expert is someone that has passed a test or a series of tests on how to use Adobe software. You can test on individual programs and get certified. You can also test on a series of software pr...

April 8, 2009

Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not only does it have to standout and be bol...

April 8, 2009

Ideas, ideas, ideas. If you have a creative mind (and you do, if you're a designer/artist/writer/marketer, etc.) you undoubtedly have thousands of new ideas zipping through your head every day. New wa...

April 7, 2009

You might as well forget going after the posted graphic design internships. There are so many people applying for these spots that your chances are slim to none. Here is a better way to approach the i...

April 7, 2009

Yesterday I opened the newspaper to read about the latest bailout mess. AIG seems to be paying bonuses right and left. The members of Congress are pointing fingers and claiming they were unaware of th...

April 6, 2009

Check out Time's list of the top 25 ecommerce sites. Take a look at each, and take notes. These websites share specific characteristics that you can apply in every advertising and marketing situation...

April 5, 2009

When evaluating the quality of color in a proof the best tool is our eyes. The human eye is able to sense wavelengths of light ranging from about 380 nm to about 780 nm, which means we have the abilit...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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