March 22, 2009

I think everyone who has a logo needs to look at his or her logo as you would your wardrobe: Does it reflect who you are now, or does it date your appearance? Let’s discuss some companies, the evoluti...

March 19, 2009

Have you ever had a great idea, only to be heartbroken when your friends shot it down as being crazy, stupid or unsalable? Don't be discouraged — there are plenty of “crazy” ideas that have made milli...

March 19, 2009

I know the horrific images that race through the minds of most designers when you utter the words “clip art.” This happened to me the other day when a potential client was discussing a future business...

March 18, 2009

I used to hate, hate — let me say this again — hate it when my college instructors had us do page after page of thumbnails. As much as I hated them — and, honestly, I still don’t do as many as I shoul...

March 17, 2009

I love clean design. To me the less information, a.k.a. words, the better because I’m a visual thinker. The reality of media today, regardless of learning processes, is the fact that your window of op...

March 17, 2009

I've seen all the posts out there — five questions to ask your clients, three questions to ask your clients, etc. They all say the same basic things: Who is your target audience? What are your goals?...

March 17, 2009

[caption id="attachment_736" align="alignright" width="240" caption="Use your shopping cart space wisely for maximum sales potential. Every product detail page should be a landing page."][/caption] Ev...

March 16, 2009

I use leaders in InDesign on a frequent basis since I happen to do quite a bit of publication designs. Back in the day, I used to have to do this manually in Quark, and when InDesign first came out it...

March 16, 2009

Psychologists have gotten their degrees based on their study of why we buy. The art of marketing is a highly prized skill. Knowing how to get people to buy is needed by all companies. So, what are the...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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