When evaluating the quality of color in a proof the best tool is our eyes. The human eye is able to sense wavelengths of light ranging from about 380 nm to about 780 nm, which means we have the abilit...
April 3, 2009
You’ve worked half the night on this project. It really looks fantastic on your screen. You send a PDF to your client and they love it. They say, “Go with it, no changes.” Next you send it to the prin...
April 3, 2009
The pamphlet has been used to convey a quick message for centuries. Hawkers would distribute them to people on the street, companies have mailed them, advertisers have inserted them into newspapers, a...
April 3, 2009
Small business seminars are a great way to drum up extra business and loyal customers. If you're a graphic designer, writer, marketer, webmaster, printer or other service-based company, a small busine...
March 31, 2009
[caption id="attachment_834" align="alignright" width="255" caption="Zip up! This incredible image effect was created by the user meowza using the Aviary Phoenix Image Editor."][/caption] If you love...
March 30, 2009
[caption id="attachment_840" align="alignright" width="201" caption="Save some trees by going green with your marketing materials."][/caption]I like to bring some eco-friendly print news to light from...
March 30, 2009
I was driving down the main street here in town yesterday, and I noticed a trend in the signs in the stores. They all referred to the recession as a joke. Not that the loss of jobs are a joke, or peop...
March 30, 2009
[caption id="attachment_813" align="alignright" width="240" caption="Do graphic designers need a union? Perhaps, if you're not charging enough. Weigh in on this one!"][/caption] The online scra...
March 29, 2009
Years ago, before Adobe InDesign existed, I used QuarkXPress. At the time, my job required me to transform my readers’ spread designs into printer spreads when going to press. Unless you are used to t...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
