An Adobe expert is someone that has passed a test or a series of tests on how to use Adobe software. You can test on individual programs and get certified. You can also test on a series of software pr...
April 8, 2009
Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not only does it have to standout and be bol...
April 8, 2009
Ideas, ideas, ideas. If you have a creative mind (and you do, if you're a designer/artist/writer/marketer, etc.) you undoubtedly have thousands of new ideas zipping through your head every day. New wa...
April 7, 2009
You might as well forget going after the posted graphic design internships. There are so many people applying for these spots that your chances are slim to none. Here is a better way to approach the i...
April 7, 2009
Yesterday I opened the newspaper to read about the latest bailout mess. AIG seems to be paying bonuses right and left. The members of Congress are pointing fingers and claiming they were unaware of th...
April 6, 2009
Check out Time's list of the top 25 ecommerce sites. Take a look at each, and take notes. These websites share specific characteristics that you can apply in every advertising and marketing situation...
April 5, 2009
When evaluating the quality of color in a proof the best tool is our eyes. The human eye is able to sense wavelengths of light ranging from about 380 nm to about 780 nm, which means we have the abilit...
April 3, 2009
You’ve worked half the night on this project. It really looks fantastic on your screen. You send a PDF to your client and they love it. They say, “Go with it, no changes.” Next you send it to the prin...
April 3, 2009
The pamphlet has been used to convey a quick message for centuries. Hawkers would distribute them to people on the street, companies have mailed them, advertisers have inserted them into newspapers, a...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
