I used to hate, hate — let me say this again — hate it when my college instructors had us do page after page of thumbnails. As much as I hated them — and, honestly, I still don’t do as many as I shoul...
March 17, 2009
I love clean design. To me the less information, a.k.a. words, the better because I’m a visual thinker. The reality of media today, regardless of learning processes, is the fact that your window of op...
March 17, 2009
I've seen all the posts out there — five questions to ask your clients, three questions to ask your clients, etc. They all say the same basic things: Who is your target audience? What are your goals?...
March 17, 2009
[caption id="attachment_736" align="alignright" width="240" caption="Use your shopping cart space wisely for maximum sales potential. Every product detail page should be a landing page."][/caption] Ev...
March 16, 2009
I use leaders in InDesign on a frequent basis since I happen to do quite a bit of publication designs. Back in the day, I used to have to do this manually in Quark, and when InDesign first came out it...
March 16, 2009
Psychologists have gotten their degrees based on their study of why we buy. The art of marketing is a highly prized skill. Knowing how to get people to buy is needed by all companies. So, what are the...
March 13, 2009
When it comes to selecting a paper stock for a project many times it comes down to personal preference. Most designers will consider the message of the piece and the audience, or what kind of artwork...
March 12, 2009
[caption id="attachment_682" align="alignright" width="240" caption="Can YOU compete with eBay? How about the powerhouses in your industry? The answer is YES - if you do it right."][/caption] So ma...
March 12, 2009
I learned a hard lesson as a freelance graphic designer not too long ago. When you have a client — even if it’s a friend like mine was — and they are known to be a stickler for color, then get a press...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
