[caption id="attachment_755" align="alignright" width="240" caption="Make sure you choose the right graphic designer to 'hand off' your overflow to with these five rules."][/caption] If you're like mo...
I think everyone who has a logo needs to look at his or her logo as you would your wardrobe: Does it reflect who you are now, or does it date your appearance? Let’s discuss some companies, the evoluti...
Have you ever had a great idea, only to be heartbroken when your friends shot it down as being crazy, stupid or unsalable? Don't be discouraged — there are plenty of “crazy” ideas that have made milli...
I know the horrific images that race through the minds of most designers when you utter the words “clip art.” This happened to me the other day when a potential client was discussing a future business...
I used to hate, hate — let me say this again — hate it when my college instructors had us do page after page of thumbnails. As much as I hated them — and, honestly, I still don’t do as many as I shoul...
I love clean design. To me the less information, a.k.a. words, the better because I’m a visual thinker. The reality of media today, regardless of learning processes, is the fact that your window of op...
I've seen all the posts out there — five questions to ask your clients, three questions to ask your clients, etc. They all say the same basic things: Who is your target audience? What are your goals?...
[caption id="attachment_736" align="alignright" width="240" caption="Use your shopping cart space wisely for maximum sales potential. Every product detail page should be a landing page."][/caption] Ev...
I use leaders in InDesign on a frequent basis since I happen to do quite a bit of publication designs. Back in the day, I used to have to do this manually in Quark, and when InDesign first came out it...