February 25, 2009

I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. You have to learn how to get the best return on investment...

February 25, 2009

One of the strategies that works well for attracting a new client is a very simple one: To get in the door, do a very small job for a client. Even the smallest jobs can show off your talent and capabi...

February 24, 2009

Ari Galper has discovered a breakthrough in online sales pitches.  He has learned that people do not like pushy sales personnel. OK, that's not exactly a breakthrough, but the concept of a helpfu...

February 23, 2009

All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning to advocate a shift from print materials to an online attack. I think the...

February 22, 2009

[caption id="attachment_456" align="alignright" width="240" caption="Freelancers: Focused niche or jack of all trades - which is better?"][/caption] Despite the niche-driven business environment, more...

February 20, 2009

Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole process through, it dawned on me that finding a new customer is a lot l...

February 19, 2009

[caption id="attachment_448" align="alignright" width="240" caption="When it comes to market research, sometimes all you have to do is ask. That's smart business."][/caption] Why spend tons of money o...

February 18, 2009

Anyone can have a flashy website, a blog, and be active on the social media sites, but let's face it: You still need print materials to market your business. Sure, we all want to help save the planet...

February 18, 2009

Marketing isn't always an easy thing to sink your time and money into when you’re just starting out. After all, how can you really guarantee that you’ll get the money back on your investment? If it is...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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