March 2, 2009

If you are a designer that lives and breaths type, then you shouldn’t miss the documentary “Helvetica.” I’m old enough that I can remember hand-rendering type and being down right anal about letter sp...

March 1, 2009

[caption id="attachment_502" align="alignright" width="205" caption="SCORE offers free small business counseling from retired executives."][/caption] I've seen it before. Someone makes a career change...

February 28, 2009

What’s your type? Knowing the correct names for the parts of type characters will help you identify different typefaces, and the more familiar you are with type characteristics, the easier it will be...

February 26, 2009

[caption id="attachment_491" align="alignright" width="173" caption="Ethics and innovation spur business."][/caption] Do you want to boost your business, starting today?  It's not hard to do, giv...

February 26, 2009

A client of mine asked me to do an HTML e-mail blast for her, but it had been quite a while since I had worked on one. The software I’d used before didn’t work with my current operating system, so I s...

February 25, 2009

I sat down today and suddenly discovered that there wasn't a thought in my head. I figured a cup of coffee would help. Nope. Maybe a shower. Didn't do it either. What in the world is the matter with m...

February 25, 2009

I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. You have to learn how to get the best return on investment...

February 25, 2009

One of the strategies that works well for attracting a new client is a very simple one: To get in the door, do a very small job for a client. Even the smallest jobs can show off your talent and capabi...

February 24, 2009

Ari Galper has discovered a breakthrough in online sales pitches.  He has learned that people do not like pushy sales personnel. OK, that's not exactly a breakthrough, but the concept of a helpfu...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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