[caption id="attachment_491" align="alignright" width="173" caption="Ethics and innovation spur business."][/caption] Do you want to boost your business, starting today? It's not hard to do, giv...
A client of mine asked me to do an HTML e-mail blast for her, but it had been quite a while since I had worked on one. The software I’d used before didn’t work with my current operating system, so I s...
I sat down today and suddenly discovered that there wasn't a thought in my head. I figured a cup of coffee would help. Nope. Maybe a shower. Didn't do it either. What in the world is the matter with m...
I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. You have to learn how to get the best return on investment...
One of the strategies that works well for attracting a new client is a very simple one: To get in the door, do a very small job for a client. Even the smallest jobs can show off your talent and capabi...
Ari Galper has discovered a breakthrough in online sales pitches. He has learned that people do not like pushy sales personnel. OK, that's not exactly a breakthrough, but the concept of a helpfu...
All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning to advocate a shift from print materials to an online attack. I think the...
[caption id="attachment_456" align="alignright" width="240" caption="Freelancers: Focused niche or jack of all trades - which is better?"][/caption] Despite the niche-driven business environment, more...
Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole process through, it dawned on me that finding a new customer is a lot l...