A client of mine asked me to do an HTML e-mail blast for her, but it had been quite a while since I had worked on one. The software I’d used before didn’t work with my current operating system, so I s...
February 26, 2009
February 25, 2009
I sat down today and suddenly discovered that there wasn't a thought in my head. I figured a cup of coffee would help. Nope. Maybe a shower. Didn't do it either. What in the world is the matter with m...
February 25, 2009
I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. You have to learn how to get the best return on investment...
February 25, 2009
One of the strategies that works well for attracting a new client is a very simple one: To get in the door, do a very small job for a client. Even the smallest jobs can show off your talent and capabi...
February 24, 2009
Ari Galper has discovered a breakthrough in online sales pitches. He has learned that people do not like pushy sales personnel. OK, that's not exactly a breakthrough, but the concept of a helpfu...
February 23, 2009
All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning to advocate a shift from print materials to an online attack. I think the...
February 22, 2009
[caption id="attachment_456" align="alignright" width="240" caption="Freelancers: Focused niche or jack of all trades - which is better?"][/caption] Despite the niche-driven business environment, more...
February 20, 2009
Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole process through, it dawned on me that finding a new customer is a lot l...
February 19, 2009
[caption id="attachment_448" align="alignright" width="240" caption="When it comes to market research, sometimes all you have to do is ask. That's smart business."][/caption] Why spend tons of money o...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
