January 29, 2009

As a matter of history, companies that continue to advertise all the way through tough economic times, come out ahead in the end. As the economy enters an upswing, customers will remember the deals th...

January 29, 2009

According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be large and their contents must vary dep...

January 27, 2009

[caption id="attachment_357" align="alignright" width="160" caption="Don't just tell - show your customers how you can help them. The world's a stage!"][/caption] Got a minute? Check out this quick vi...

January 27, 2009

The Christmas season is finally over. I am not sure about the rest of you, but I could use the break from the “public relations” side of my company. We have one website that sells directly to the gene...

January 25, 2009

[caption id="attachment_346" align="alignright" width="240" caption="Peas in a pod: The success of your partnerships dictate the success of your business."][/caption] Good partnerships are at the root...

January 21, 2009

When you are talking about measuring units of information on your computer it can be confusing. The smallest unit of information is called a bit. A bit is based on an on or off switch and is used to r...

January 21, 2009

The last couple of days I have gone through the “Do's and Don'ts” of blogging as a solid marketing tool. How does it translate into money? That is simple. The more people that see your product, the mo...

January 20, 2009

Get some bang for your buck. Or should I say a big bang for no bucks? Add streaming video to your website at no charge. You don’t need to know HTML or anything about flash. Here’s what you can do: You...

January 19, 2009

Did you ever go to the dentist when you were a kid and get those rings with the moving images on them? Or get that prize with a moving image in a box of Cracker Jacks? Those were lenticulars. As an al...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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