January 21, 2009

The last couple of days I have gone through the “Do's and Don'ts” of blogging as a solid marketing tool. How does it translate into money? That is simple. The more people that see your product, the mo...

January 20, 2009

Get some bang for your buck. Or should I say a big bang for no bucks? Add streaming video to your website at no charge. You don’t need to know HTML or anything about flash. Here’s what you can do: You...

January 19, 2009

Did you ever go to the dentist when you were a kid and get those rings with the moving images on them? Or get that prize with a moving image in a box of Cracker Jacks? Those were lenticulars. As an al...

January 19, 2009

It’s all about relationships. What does that have to do with printing you say? I say, "everything." There are two different facets. The first is the relationship between you and the print rep. The sec...

January 18, 2009

[caption id="attachment_328" align="alignright" width="240" caption="Print and web marketing CAN get along after all."][/caption] I've heard the chants from the rooftops: “Print is dead! Print is dead...

January 17, 2009

Click here to read part 1. When you are first reaching out to potential employers after graduation, it is important that you list all the software you know on your resume. Also, it is imperative that...

January 17, 2009

Welcome to the wild world of advertising. I went to Iowa State University for graphic design. After I graduated I moved to Milwaukee, where I've been working as an art director for the last 20 or so y...

January 17, 2009

Making your piece stand out from the barrage of direct mail people receive can be a challenge. Try incorporating different binding techniques into your design to make it unique. Let’s start by walking...

January 17, 2009

I had to re-learn a lesson recently. Always print out and put together a folding mock-up of the piece before sending it to the printer. The more complex it is, the more important it is to do. As desig...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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