January 15, 2009

Let's define what the “live area” is and why it is important to design within this area when designing for print.So, what is the fabled “live area?” The live area is the area in which your printer dee...

January 15, 2009

You placed an order for 2,000 double-sided glossy brochures, and you told the printer you would send them the artwork. Your printer said, “Great just make sure you send us a 300 dpi EPS file.” Stricke...

January 15, 2009

When designing something for non-personal use, there are a few things you should keep in mind. You don’t want to get slapped with a lawsuit because you decided to use a pretty picture you found online...

January 15, 2009

[caption id="attachment_177" align="alignright" width="240" caption="Use Adobe Photoshop to create gift cards for your clients and keep them coming back."][/caption] Don't let the headline fool you; I...

January 14, 2009

As we turn the corner into 2009, we often reflect on what we would like to change or how we can make a positive impact. New Year's resolutions are rarely carried out in practice, mostly because we lik...

January 14, 2009

Read Part 1.Let's cover a few basics.Choose a portfolio that will accommodate a 17-inch-by-11-inch sample. It should be easy to carry (even in heels, girls). I prefer the cases that have the separate...

January 14, 2009

This is a question I hear often for designers entering the design field for the first time. Many have little of no “real” work to put in their portfolios. Here is my advice: You should include 10 to 1...

January 13, 2009

Color theory basics – part 2: Color wheel relationships and groupings So now that we know from Part 1 that artists typically use red, yellow and blue primary color groupings (see color model below), w...

January 13, 2009

Color theory basics - part 1: Subtractive vs. additive color The color wheel - By definition a color wheel or color circle is an organization of color hues around a circle, showing relationships betw...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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