January 14, 2009

Read Part 1.Let's cover a few basics.Choose a portfolio that will accommodate a 17-inch-by-11-inch sample. It should be easy to carry (even in heels, girls). I prefer the cases that have the separate...

January 14, 2009

This is a question I hear often for designers entering the design field for the first time. Many have little of no “real” work to put in their portfolios. Here is my advice: You should include 10 to 1...

January 13, 2009

Color theory basics – part 2: Color wheel relationships and groupings So now that we know from Part 1 that artists typically use red, yellow and blue primary color groupings (see color model below), w...

January 13, 2009

Color theory basics - part 1: Subtractive vs. additive color The color wheel - By definition a color wheel or color circle is an organization of color hues around a circle, showing relationships betw...

January 13, 2009

I was sitting at the doctor's office the other day. (If you have read some of my other posts you're probably thinking that my metaphors are stuck, but I just happen to have several children, so I am t...

January 13, 2009

[caption id="attachment_123" align="alignright" width="240" caption="The global economy suffers now, but there is hope for freelancers."][/caption] The recent economic downturn seems to have finally h...

January 13, 2009

Faux is a French word that means “false” or “fake.” Some applications give you the option to make a regular font into a bold or italic font by using the faux font feature. JUST SAY NO TO FAUX FONTS. T...

January 12, 2009

[caption id="attachment_117" align="alignright" width="240" caption="Apple's success: Marketing or performance?"][/caption] With Apple quickly gaining 4 percent of the U.S. market share on all PC sale...

January 12, 2009

We’re all taught that networking is a great business tool. Unfortunately, networking is four parts work and hassle for every one part net. That’s not profitable enough for me. I like to connect more t...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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