January 16, 2009

Full color business cards are still the most widely used form of marketing there is. Even with PDAs and cell phones, the business card is the quickest and most transportable form of information around...

January 16, 2009

You’ve created this wonderful design for the company newsletter. The boss loves it. In fact she loves it so much she wants it done every quarter. It already took you three hours to put it together, an...

January 16, 2009

So, you’ve come up with a really great design for your new business card, brochure, flyer, ad, etc., but your printer requires you to supply a print-ready file. In this segment we will detail what exa...

January 16, 2009

Yes, this is another blog entry about networking, or at least about getting your foot in the door. Here’s a tip that has helped me immensely through the years: Keep a log of contact activities. It can...

January 16, 2009

Everyone hates bad photos, especially soft or fuzzy photos. They stand out like a sore thumb when printed, especially if it’s used in an ad that could be right next to a competitor’s ad with flashy st...

January 16, 2009

Images are the spice to good design. They can enhance your message and hold your audiences attention. If used properly a good image can create many different designs. Used too much or cropped poorly a...

January 16, 2009

In this segment we will identify the elements of a page. This can apply to any page in a publication whether it may be a magazine page, book page or newspaper page they all use some or all of the elem...

January 15, 2009

Let's define what the “live area” is and why it is important to design within this area when designing for print.So, what is the fabled “live area?” The live area is the area in which your printer dee...

January 15, 2009

You placed an order for 2,000 double-sided glossy brochures, and you told the printer you would send them the artwork. Your printer said, “Great just make sure you send us a 300 dpi EPS file.” Stricke...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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