Full color business cards are still the most widely used form of marketing there is. Even with PDAs and cell phones, the business card is the quickest and most transportable form of information around...
You’ve created this wonderful design for the company newsletter. The boss loves it. In fact she loves it so much she wants it done every quarter. It already took you three hours to put it together, an...
So, you’ve come up with a really great design for your new business card, brochure, flyer, ad, etc., but your printer requires you to supply a print-ready file. In this segment we will detail what exa...
Yes, this is another blog entry about networking, or at least about getting your foot in the door. Here’s a tip that has helped me immensely through the years: Keep a log of contact activities. It can...
Everyone hates bad photos, especially soft or fuzzy photos. They stand out like a sore thumb when printed, especially if it’s used in an ad that could be right next to a competitor’s ad with flashy st...
Images are the spice to good design. They can enhance your message and hold your audiences attention. If used properly a good image can create many different designs. Used too much or cropped poorly a...
In this segment we will identify the elements of a page. This can apply to any page in a publication whether it may be a magazine page, book page or newspaper page they all use some or all of the elem...
Let's define what the “live area” is and why it is important to design within this area when designing for print.So, what is the fabled “live area?” The live area is the area in which your printer dee...
You placed an order for 2,000 double-sided glossy brochures, and you told the printer you would send them the artwork. Your printer said, “Great just make sure you send us a 300 dpi EPS file.” Stricke...