Yes, this is another blog entry about networking, or at least about getting your foot in the door. Here’s a tip that has helped me immensely through the years: Keep a log of contact activities. It can...
Everyone hates bad photos, especially soft or fuzzy photos. They stand out like a sore thumb when printed, especially if it’s used in an ad that could be right next to a competitor’s ad with flashy st...
Images are the spice to good design. They can enhance your message and hold your audiences attention. If used properly a good image can create many different designs. Used too much or cropped poorly a...
In this segment we will identify the elements of a page. This can apply to any page in a publication whether it may be a magazine page, book page or newspaper page they all use some or all of the elem...
Let's define what the “live area” is and why it is important to design within this area when designing for print.So, what is the fabled “live area?” The live area is the area in which your printer dee...
You placed an order for 2,000 double-sided glossy brochures, and you told the printer you would send them the artwork. Your printer said, “Great just make sure you send us a 300 dpi EPS file.” Stricke...
When designing something for non-personal use, there are a few things you should keep in mind. You don’t want to get slapped with a lawsuit because you decided to use a pretty picture you found online...
[caption id="attachment_177" align="alignright" width="240" caption="Use Adobe Photoshop to create gift cards for your clients and keep them coming back."][/caption] Don't let the headline fool you; I...
As we turn the corner into 2009, we often reflect on what we would like to change or how we can make a positive impact. New Year's resolutions are rarely carried out in practice, mostly because we lik...