December 30, 2008

If you've struggled to come up with new marketing ideas or designs, check out the finalists of various marketing awards for inspiration. These are the people on the cutting edge of design, at the fore...

December 29, 2008

Understanding your customer base and what print materials you will need to reach them is a difficult task for anyone. The small business owner is often the one challenged the most. A tight budget or a...

December 28, 2008

One often overlooked aspect of any printed sales campaign is: “How do I know that it has been effective?” Awesome question. You can spend thousands and thousands and still be wasting your time if you...

December 28, 2008

[caption id="attachment_85" align="alignright" width="240" caption="Help others achieve their goals, and they will help you achieve yours."][/caption] No matter how enthused you are with a project, if...

December 23, 2008

In an earlier post I mentioned that design and graphics were not as important as the titles and content of the print material that you use. Many people would disagree with that; however, I believe tha...

December 21, 2008

[caption id="attachment_78" align="alignright" width="240" caption="Happy employees bring loyalty and efficiency to the workplace."][/caption] How do you thank your staff? A restaurant reservation? A...

December 18, 2008

[caption id="attachment_75" align="alignright" width="240" caption="Strategize to win more freelance design jobs."][/caption] Sites such as Elance and ODesk have made it easier than ever to find new c...

December 18, 2008

It might sound crazy to equate home buying, mortgage companies and printed materials, but think about it. Sort of let it sink through; the metaphor, the hyperbole. There is some common sense there. Th...

December 17, 2008

If you’re reading this while at home, then you’re already half way to grasping the simplicity of marketing. If you’re somewhere else, allow your thoughts to journey back to the comfy confines of your...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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