One often overlooked aspect of any printed sales campaign is: “How do I know that it has been effective?” Awesome question. You can spend thousands and thousands and still be wasting your time if you...
December 28, 2008
[caption id="attachment_85" align="alignright" width="240" caption="Help others achieve their goals, and they will help you achieve yours."][/caption] No matter how enthused you are with a project, if...
December 23, 2008
In an earlier post I mentioned that design and graphics were not as important as the titles and content of the print material that you use. Many people would disagree with that; however, I believe tha...
December 21, 2008
[caption id="attachment_78" align="alignright" width="240" caption="Happy employees bring loyalty and efficiency to the workplace."][/caption] How do you thank your staff? A restaurant reservation? A...
December 18, 2008
[caption id="attachment_75" align="alignright" width="240" caption="Strategize to win more freelance design jobs."][/caption] Sites such as Elance and ODesk have made it easier than ever to find new c...
December 18, 2008
It might sound crazy to equate home buying, mortgage companies and printed materials, but think about it. Sort of let it sink through; the metaphor, the hyperbole. There is some common sense there. Th...
December 17, 2008
If you’re reading this while at home, then you’re already half way to grasping the simplicity of marketing. If you’re somewhere else, allow your thoughts to journey back to the comfy confines of your...
December 16, 2008
[caption id="attachment_64" align="alignright" width="240" caption="Returning e-mail isn't so hard."][/caption] How many e-mails are waiting for your response right now? Three? Ten? ...
December 15, 2008
Sales is usually the no. 1 use of print materials; however, there are several other needs that can be met through the printed medium. I think that there are three important needs to be met: changing c...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
