It might sound crazy to equate home buying, mortgage companies and printed materials, but think about it. Sort of let it sink through; the metaphor, the hyperbole. There is some common sense there. Th...
December 17, 2008
If you’re reading this while at home, then you’re already half way to grasping the simplicity of marketing. If you’re somewhere else, allow your thoughts to journey back to the comfy confines of your...
December 16, 2008
[caption id="attachment_64" align="alignright" width="240" caption="Returning e-mail isn't so hard."][/caption] How many e-mails are waiting for your response right now? Three? Ten? ...
December 15, 2008
Sales is usually the no. 1 use of print materials; however, there are several other needs that can be met through the printed medium. I think that there are three important needs to be met: changing c...
December 14, 2008
With the whole world trying to go green, why wouldn't a printing company do the same? A lot of the people I deal with on a regular basis worry about the same things: What can we recycle? What portion...
December 14, 2008
[caption id="attachment_52" align="alignright" width="174" caption="Market to those who love you. "][/caption] Ever notice how, in our youth, we always seemed to want to date the people who wouldn't g...
December 11, 2008
We are all assaulted by print ads from the time we get up in the morning until we go to bed at night. What makes certain ones stand out from the crowd or, at least, not be ignored? Actually, it is not...
December 9, 2008
We're told to network. Unfortunately, network is four parts work, three parts net. That's not enough for me. I like to enjoy what I do more than 42 percent of the time. Do we not put...
December 7, 2008
Since my job offers a flexible schedule, I work from home on Fridays, and I make it a short day. Just before I wrapped things up yesterday, my wife asked me to drive her to the doctor's office. As I t...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
