The #1 Advantage of Summer Door Hanger Marketing

May 11, 2015

Door hangers are a great way to get your small business in front of a targeted audience, especially if you’re looking for a great way to promote your products and services this summer. Door hangers are cost-effective marketing tools that have a powerful advantage not shared by any other marketing strategy: they’re impossible to ignore. The fact that door hangers are placed directly on door knobs makes them perfect summer marketing tools. Unlike other marketing materials, door hangers must be personally handled by your recipients. That means they can’t be ignored. Nothing else – not even direct-mail postcards and catalogs – force customer interaction the way door hangers do. It’s far easier to toss out a stack of junk mail without noticing what’s in the pile than it is to ignore door hanger content. Door hangers are also solitary pieces; they’re not lumped in with the rest of the day’s mail and they do not have to compete for space or attention. A single door hanger must be noticed, touched, and held. It stands out against the backdrop of a front door. During the summer, when people enjoy the outdoors, door hangers not only earn the attention of your customers but also passers-by. Do door hangers work? Absolutely. Many door hanger marketing campaigns yield excellent ROI every day. The real question is: will your door hangers work? Your door hangers will be noticed, but getting noticed is only part of the process. They also have to:

  • be distributed to a targeted neighborhood where likely buyers live
  • deliver an attractive offer your prospects are apt to take advantage of
  • make a compelling case for immediate response

If you can print door hangers containing the right offer and place them in front of the right people, your door hanger marketing campaigns will be successful. When the weather is warm, don’t miss a great opportunity to get your business in front of hundreds or even thousands of potential customers. Take advantage of the power of door hangers – and their attention-getting prowess – to boost sales this summer. Start your door hanger marketing campaign now!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.