Door hangers are a great way to get your small business in front of a targeted audience, especially if you’re looking for a great way to promote your products and services this summer. Door hangers are cost-effective marketing tools that have a powerful advantage not shared by any other marketing strategy: they’re impossible to ignore. The fact that door hangers are placed directly on door knobs makes them perfect summer marketing tools. Unlike other marketing materials, door hangers must be personally handled by your recipients. That means they can’t be ignored. Nothing else – not even direct-mail postcards and catalogs – force customer interaction the way door hangers do. It’s far easier to toss out a stack of junk mail without noticing what’s in the pile than it is to ignore door hanger content. Door hangers are also solitary pieces; they’re not lumped in with the rest of the day’s mail and they do not have to compete for space or attention. A single door hanger must be noticed, touched, and held. It stands out against the backdrop of a front door. During the summer, when people enjoy the outdoors, door hangers not only earn the attention of your customers but also passers-by. Do door hangers work? Absolutely. Many door hanger marketing campaigns yield excellent ROI every day. The real question is: will your door hangers work? Your door hangers will be noticed, but getting noticed is only part of the process. They also have to:
- be distributed to a targeted neighborhood where likely buyers live
- deliver an attractive offer your prospects are apt to take advantage of
- make a compelling case for immediate response
If you can print door hangers containing the right offer and place them in front of the right people, your door hanger marketing campaigns will be successful. When the weather is warm, don’t miss a great opportunity to get your business in front of hundreds or even thousands of potential customers. Take advantage of the power of door hangers – and their attention-getting prowess – to boost sales this summer. Start your door hanger marketing campaign now!