10 Cool Champagne Bottle Labels

December 30, 2014

It’s nearly the New Year, which means for many celebrators it’s time to uncork the bubbly. Champagne is synonymous with celebration and is the go-to drink for ringing in the New Year. You shouldn’t judge a book by its cover, and oenophiles say you similarly can’t judge champagne by it’s label – but nearly everyone does. Champagne label design is all about marketing; it begs customers to make judgments about the quality of the champagne and how well a given bottle will be received at New Year’s Eve parties. Great champagne bottle labels can motivate purchases regardless of the quality of the beverage. No matter how much you know about champagne, just try and resist the temptation to purchase the following ten champagne (and sparkling wine, for purists) examples based on their cool label designs alone.

1.  Dom Perignon Brut Limited Edition

The green on black makes the bottle seem prestigious, exclusive, and mysterious. 000343  

2.  Mionetto

Sleek and smooth, this champagne label design was meant for after-hours. Mionetto-Prosecco-Superiore-DOCG-Rive-di-Santo-Stefano-Millesimato-Brut  

3.  Beau Joie Champagne Sugar King Demi-Sec

The raised, metallic label (complete with rivets) makes this champagne seem like the classic nectar of champions. beau_joie_sugar_king_demi_sec__61110.1407293815.1280.1280  

4.  POP

Bright, fun, and lively, this champagne label promises the buyer a great party. 000346  

5.  Lanson Brut Rose

Another festive champagne bottle label that incorporates branding into the design. 000347  

6.  Zarb Champagne 3-Bottle Set

Unusual, unexpected, and slightly sexy – it would be hard to ignore these champagne labels. 000349  

7.  Armand de Brignac

The gold and pink gold finishes along with the raised “Ace of Spades” seal lends an impression of high society. armand-de-brignac-champagne  

8.  Cava Torello Brut

This unique champagne label design is all about branding; it tells the story of the champagne with visual excitement. 000350  

9.  Spier

An intricate gold label adds a layer of sophistication to this champagne. 2050ebe46ad7e60b463b3dd8b9bd3721  

10.  Perrier-Jouet Nuit Blanche

The large flower design turns an otherwise-boring champagne label into striking artwork. Perrier-Jouet-Nuit-Blanche-new-bottle-2013   How much weight do you give to label design when selecting a champagne for New Year’s Eve? Which is your favorite champagne label design? Do you have a better one? Share it in the comments!

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

Brian, You may note the term Champagne is legally protected and reserved for sparkling wine from Champagne in France Only. Your post promotes other sparkling wine as Champagne. Please refer to www.champagne.fr

Anonymous's picture
January 07, 2016 03:22 am #

Sam, thank you for sharing! That's interesting information. I followed up with a quick search and found that even in the U.S., bottlers have not been able to use the term "champagne" unless they were given approval prior to 2006, and even then only if they list the actual origin.

Still, I think most people think of sparkling wine as champagne; similar to a generic trademark. To your point, the use of the term is incorrect yet still heavily applied. Thanks for setting the record straight!

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