10 Killer Black Friday Flyers

November 15, 2012

Black Friday is the biggest retail day of the year, and Black Friday morning I tune in to see how many people have been punched, kicked, or trampled on by overzealous shoppers eager to land the best deal of the decade – and to make sure none of them is my wife.  What is it about Black Friday that whips up such a frenzy, other than the price? I contend that graphic design plays a major role, because great design draws the most attention to sales to begin with.  Below I’ve listed 10 killer Black Friday flyers you can use as inspiration for your own designs.

1.  Academy Sports

I like this Black Friday ad because it: a) helps brand the company; and b) makes sure customers know when to arrive to get the best deals.  The only thing I would do differently is lead off with one major discount above the fold. Academy Sports Black Friday Ad 2011 Black Friday Gurus - Google Chrome_2012-11-01_12-24-29  

2.  Bass Pro

The Bass Pro Black Friday ad is superb – the best deals are only available for five hours, and that is made very clear with large text at the top.  This is a great strategy for getting customers to one’s store early, so they don’t overspend at other places and decide to skip you. Black Friday 2012 Print Ads - Offers.com - Google Chrome_2012-11-01_12-26-09  

3.  Victoria’s Secret

Nothing commands the dedicated shopper’s attention as much as the word “free,” which is why it is the only word you need to consider on this Victoria’s Secret Black Friday ad. Victoria’s Secret Deals Black Friday Ad 2012 - Google Chrome_2012-11-01_12-28-06  

4.  Car Dealer Black Friday Ad

At a glance, this might not seem like a great design; however, it’s absolutely perfect for Black Friday marketing.  Case in point:  bright, bold, contrasting colors demand attention and large text showcases that the 12-hour only sales features cars starting at $99.  Bargain vehicle buyers will not miss this ad! black.jpg (3313×6300) - Google Chrome_2012-11-01_12-30-37  

5.  Dollar General

Already known for low prices, how does Dollar General stand out?  First, they highlight every price with graphic design, thus demonstrating deep reductions. Second, they showcase brand name products such as Hot Wheels, demonstrating that they also have valuable gifts.  Perfect design strategy for a Black Friday ad. Dollar General Black Friday Ad 2012 - Dollar General Black Friday Sales & Deals _2012-11-01_12-32-37  

6.  PepBoys

I have to admit I would have never considered an automotive store as a Black Friday retailer, but PepBoys pulls it off perfectly by making their single-digit prices big and colorful. Pep Boys Black Friday Ad 2012 - Pep Boys Black Friday Sales & Deals - Google Chr_2012-11-01_12-34-18  

7.  True Value

The hardware chain hits the nail on the head with this Black Friday ad, featuring a large “50% off” headline encased in attention-getting gold and red colors. They also feature a Christmas tree deal on the front, which is perfect for taking advantage of buyers who put their trees up the day after Thanksgiving. True Value Black Friday Ad 2012 - True Value Black Friday Sales & Deals - Google_2012-11-01_12-36-01  

8.  Black Friday Rescue League

This ad is attention-getting and intriguing, designed unlike any other Black Friday ad I’ve ever seen.  That’s why I like it: the unusual motivates curiosity, which means response. Black Friday Rescue League Buffalo Ads of the World™ - Google Chrome_2012-11-01_12-37-46  

9.  AutoZone

What’s in a word?  Sometimes simple copy is overlooked as a great way to motivate sales. This ad draws attention to its great deals with the bold headline “great deals.” Simple, yet powerfully effective. Make Money Buying Motor Oil!! Fabulessly Frugal A Coupon Blog Sharing Gift Id_2012-11-01_12-40-15  

10.  Target

Target puts itself ahead of the game with two large headlines that highlight the fact that its Black Friday sale features its lowest prices ever and that the deals start at midnight, so shoppers can hit them and go to sleep before the rest of the hungry pack even begins the hunt. b37.jpg (563×458) - Google Chrome_2012-11-01_12-42-00

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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