Much has been written about strategies for designing attractive print marketing materials, but design isn’t the only required element for beautiful print marketing that enhances your brand image, sends a clear message of quality to your customers, and yields excellent response rates. In addition to great design, premium printing is critical to drafting print marketing materials that resonate with customers by looking and feeling awesome. Be a better marketer with the following 10 printing tips for more attractive print marketing materials.
1. Upgrade your paper stock
Your choice of paper stock plays a huge role in aesthetics, and its texture communicates a message to customers. For a bright and shiny sheen, a glossy paper stock is best; for a more subdued sheen, go with matte. If you want to be truly unique, especially with business cards, you can opt for an uncoated paper stock. In all cases, thicker paper stocks are more elegant and lend excellent first impressions.
2. Die-cut shapes
Die cuts such as rounded corners and custom shapes that relate to your business and customers are perfect for standing out in a sea of competitors.
3. Foil stamps
Foils stamps add brilliance and a fresh, unique appeal to your print marketing materials that can’t be ignored.
4. Oversized printing
Printing big is a bold move that commands attention. Oversized postcards, brochures, and large format vinyl banners let customers know you’re the real deal.
5. Soy-based inks
Soy-based inks, or soy inks, produce more vibrant colors than traditional petroleum-based inks. Plus, they’re eco-friendly.
6. Scores and folds
If you’re printing marketing materials that need folded, ensure perfect folds by having your printing company do the folding (or scoring, so you can fold your own).
7. Wire-O binding
Catalogs and booklets look more elegant and are more robustly constructed when bound with Wire-O versus staples.
8. UV coating
A thick UV coating adds extra shine to your print marketing materials and helps protect them against damage. UV coating also makes marketing materials such as business cards and postcards thicker and stronger, yet smoother in customers’ hands.
9. State-of-the-art press work
When comparing printing companies, be sure to ask about what kinds of digital and offset presses they use. You want to print your marketing materials on state-of-the-art presses that receive daily color calibration for best results.
10. Ask for advice
If you’re not sure what direction to go with your printing, ask a printing specialist. Your printing company can help you decide which paper stocks, finishes and coatings, sizes, and other features will make your print marketing materials stand out.
What are your favorite printing tips?