3 Ways to Refresh Your Marketing Materials for 2015

January 13, 2015

Have you been using the same business card for a decade? Are you still using the same sales banner you printed back in 1998? Do your sales brochures still list “www” in your web address? It’s time to give your marketing materials a makeover! The following lists three ways to refresh your marketing materials for 2015.

1.  Use contemporary language

Read through your dated marketing materials to check for:

  • past buzzwords that no longer have relevance
  • lack of social media CTAs
  • dated identifiers – for example, the “www” domain prefix isn’t necessary

Dated language can make your company likewise appear dated;  you don’t want customers to think the industry has passed you by. Update your marketing copy with modern language today’s customers will respond to.

2.  Employ modern design trends

A dated design is just as bad as old copy; if your brochure looks like it was printed a decade ago, customers will assume you last did business a decade ago – or, at best, you’re barely keeping your doors open. Contemporary styling says a lot about your company: modern brand, premium quality, relevant solutions, for example. You don’t have to abandon traditional values to give your marketing materials a design makeover, either; in fact, one modern design trend is a retro, vintage look that would lend itself well to a company founded on tradition. Study the work of modern designers, or simply hire a professional designer to update your look. Give all of your marketing materials a makeover for cohesive branding: everything from business cards and letterhead to banners and your website.

3.  Add mobile interactivity

Brainstorm ways you can add mobile interactivity to your marketing materials. QR codes printed on postcards, brochures, and banners, for example, can let customers quickly view your video, website, or app from any device (and your website should be mobile-ready, of course). Make it easy for customers to quickly like or follow your social media pages simply by pointing their smartphones at your marketing materials, or let them instantly generate coupons to use at your brick-and-mortar location. If your marketing materials need a makeover, you can employ these three tips to develop refreshing marketing campaigns that add value to your brand and generate greater response in 2015. What other ways can you refresh dated marketing materials? Share your tips in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.