30 Creative Catalog Cover Designs

September 7, 2012

It might not be best practice to judge a book by its cover, but at first glance every catalog is judged on its cover alone.  What makes a great catalog cover?  Its ability to command attention, connect with a target customer base, reveal what’s inside, promote a brand image or deliver discount promotions, when applicable.  All successful direct-mail catalogs incorporate one or more of these elements into their cover designs, but some catalog designers go above and beyond the call of duty to craft outstanding, iconic catalog covers that are marvels not only in the marketing world but also the design world.  I’ve shared 30 such creative catalog designs here.

1.  Carushka Bodywear by Jon Briggs

Carushka is the name in bodywear, and though I’m not a target customer I couldn’t help but be intrigued by whatever that is the model is wearing on the cover. Carushka Bodywear catalogs on the Behance Network - Google Chrome_2012-09-04_10-20-16  

2.  Mac Duggal Prom by Kristin Berlin

I love how the designer highlights only the dresses in color. Mac Duggal on the Behance Network - Google Chrome_2012-09-04_10-24-19  

3.  Soundscreen Merchandising by Peto Girth

The “Get It On” concept has a hip vibe, and I like the strewn look of the T-shirts in the backdrop. Merchandise Catalogs on the Behance Network - Google Chrome_2012-09-04_10-25-59  

4.  Failed Clothing by Gabriel Topete

The catalog cover is totally about the brand image, which has plenty of intrigue to motivate potential customers to take a closer look. failed clothing catalog cover on the Behance Network - Google Chrome_2012-09-04_10-34-12  

5.  Sahara Smoke by Chozy Aiyub

The silhouetted skyline with product is a well-recognized play on an Arabian sunset. Catalog 10 (2010) on the Behance Network - Google Chrome_2012-09-04_10-36-18  

6.  Ritchey Bicycles by Jim Branstetter

Visual static motion and creative contrasting colors make this catalog design stand out.


7.  Benefit Cosmetics by Fumiko Tamura

The use of dolls on a cosmetics company catalog is a creative and unforgettable way to brand. Benefit catalogs on the Behance Network - Google Chrome_2012-09-04_10-38-25  

8.  Ferrero by Ferenc Pichler

Beautiful design intrigues the mind! FERRERO CATALOG COVER DESIGN on the Behance Network - Google Chrome_2012-09-04_10-44-09  

9.  Kaplan Publishing by Adam Oreste

I think this catalog cover design captures the spirit of summer without a single photo. Catalog Covers on the Behance Network - Google Chrome_2012-09-04_10-45-55  

10.  UFLine by Elmer Maniago

The products wrapped around the globe is a nice creative touch. Catalog Covers on the Behance Network - Google Chrome_2012-09-04_10-48-14  

11.  Air Control Supply by John Brooks

The concept was never put into production, but I still love the red/hot-blue/cold shredding fan idea! Air Control Supply 2009 catalog cover on the Behance Network - Google Chrome_2012-09-04_10-50-26  

12.  Knopf Academic Marketing by Meredith Pahoulis

Bright colors command attention and denote learning. Catalogs on the Behance Network - Google Chrome_2012-09-04_10-53-01  

13.  Libusandt by Linda Clayton

The tree concept represents the many branches of Libusandt. Cover Concepts Magazine Spring on the Behance Network - Google Chrome_2012-09-04_10-55-23  

14.  Jesel by Dennis Ventrello

A contemporary, classy look for a 30th-anniversary catalog. Jesel 30th Anniversary Catalog on the Behance Network - Google Chrome_2012-09-04_11-16-54  

15.  Gumboots by Alexander Gorbin

It’s a Russian catalog, but I love the concept for this rubber boots catalog.  It implies that wearing the boots is like walking on the beach. gumboots catalog cover on the Behance Network - Google Chrome_2012-09-04_11-18-43  

16.  Vans by Phil Tosselli

This catalog design resembles sketches made on old Pee-Chee folders. vans catalog covers on the Behance Network - Google Chrome_2012-09-04_11-21-03  

17.  Cartier by David Prusko

Elegant and meaningful with an awesome tagline:  “The Catalog of Love.” Cartier LOVE Collection Catalog on the Behance Network - Google Chrome_2012-09-04_11-22-19  

18.  Sessions by MAKI

This winter/snow 2010 catalog has a fresh, modern appeal due to its illustrated fonts and layout. Sessions Snow catalogue 2010 on the Behance Network - Google Chrome_2012-09-04_11-29-39  

19.  ASICS by David Whaite

This concept symbolizes how running cleanses the soul. ASICS Run Catalog on the Behance Network - Google Chrome_2012-09-04_11-40-17  

20.  Harley-Davidson by Jeremy Packer

A vintage look appeals to the brand’s image and customers. Harley Davidson Catalog & Custom 2012 on the Behance Network - Google Chrome_2012-09-04_11-42-28  

21.  PEG by Raxenne Maniquiz

Color and style are intertwined with action in this super cool catalog cover design. _2012-09-04_11-44-09  

22.  Mission Trade by Rasel Almazi

This design encourages you to visualize how the products will look in your own home. Catalog on the Behance Network - Google Chrome_2012-09-04_11-46-06  

23.  Leaf Skateboards by Radek Baczkowski

This catalog was designed for a graduate project, so I’m not sure if it is in production.  If not, it should be! Graduate work – skateboard catalog on the Behance Network - Google Chrome_2012-09-04_11-47-56  

24.  Lopez Art Catalog by Sergio Jimenez

Artistic flair?  What else would you expect from a catalog created for an art gallery? López Art Catalog on the Behance Network - Google Chrome_2012-09-04_11-49-27  

25.  STX by Brittany Waldner

A modern, clean catalog cover design that brands the company.  I like it. STX Product Catalog on the Behance Network - Google Chrome_2012-09-04_11-52-01  

26.  Schoolhouse Electric

How can your eyes not be drawn to the bedside lamp?  That’s the idea, as this company specializes in vintage lighting. Schoolhouse Electric Catalog on the Behance Network - Google Chrome_2012-09-04_11-53-23  

27.  Benchmark Design Group by Patrick Carter

I like this catalog cover design because it does a nice job of visually conveying the brand’s image. New Product Catalog on the Behance Network - Google Chrome_2012-09-04_12-01-30  

28.  RW Pro Sports by Tugrul Ozmen

Product focus is this catalog design's priority. RW Pro Sports Catalog on the Behance Network - Google Chrome_2012-09-04_12-03-54  

29.  Pershing Yacht by Manuel Dall’Olio

An anamorphic swirl makes this catalog a visual treat. Pershing Yacht catalog on the Behance Network - Google Chrome_2012-09-04_12-05-12  

30.  Dragon Tea by Dmitri Verovski

Rather than focus on the finished, brewed beverage, the designer instead takes customers to the source of their favorite tea. Dragon catalog on the Behance Network - Google Chrome_2012-09-04_12-07-21

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

Dear Mr. Brian Morris,

I am gladly noticed, you selected my work on PSPrint!
Thank you very much and I wish you further succes on your work.

Yours sincerely,
Ferenc Pichler

Anonymous's picture
January 07, 2016 03:22 am #

Thanks Ferenc... keep creating outstanding designs!

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