Review last year’s holiday marketing and identify what worked, what didn’t work, and why.
Determine what the theme and goals of this year’s holiday marketing will be.
Decide what special offers you will incorporate into your marketing strategy, i.e. free shipping, discount coupons, Black Friday discounts, etc.
Determine what marketing channels you will use: print/direct mail, social, online, email, TV, radio, ads, etc.
Design your marketing materials and ensure they have the same theme and promotions across multiple channels.
Print any marketing materials required; contact any advertising outlets to arrange marketing deals (newspapers, online publications, magazines, radio stations, television stations, marketing partners, etc.).
Mail print catalogs to your target customer base.
Make sure your holiday specials and deals are prominently displayed on your website.
Launch an email marketing campaign with your holiday deals, and tell customers to keep an eye out for a postcard with an even better offer.
Let your social media followers know about your holiday specials.
Send a direct-mail postcard with your special offer to customers.
Send another email to remind your customers to act fast to take advantage of your postcard offer.
Advertise a holiday buying guide full of useful tips for getting the right gift. You could print a hardcopy booklet or publish a digital edition, or both.
Place posters, flyers and banners around areas your target market frequents.
Remind customers, via email and social media, of your holiday buying guide.
Send a follow-up postcard to customers as a last-chance to redeem your special offer.
Distribute calendars and calendar magnets to your best customers to help brand your company and promote direct sales next year.
Time-permitting, engage in a door hanger marketing campaign. You might have to recruit volunteers and reward them with a cocktail or pizza party. Only distribute door hangers to target neighborhoods for best results.
Send more email and social media reminders about your holiday specials.
Take out television, newspaper, magazine and radio ads (you’ll have to schedule these in advance, but get them published as close to the big sales dates as possible).
Take out online ads, mobile ads and any other digital promotions to help you get noticed by potential customers, especially those who by now have seen your specials in other marketing channels.
Send holiday cards to your best customers, thanking them for their business. Include a special VIP offer.
Send emails with VIP offers to those who didn’t receive your holiday cards.
Make sure your holiday newspaper advertisement inserts are printed and distributed to newspapers for Black Friday marketing.
Mail a mini-catalog, such as a brochure, booklet, or postcard, to customers with special last-minute offers and coupons.
Use email, social media, your website and other online channels to promote your specials.
Send a postcard that advertises your specials for Cyber Monday and beyond.
Email last-minute gift ideas to your past customers.
Make one final push via email and social media.
Relax – you’ve done everything you can to effectively market your company and holiday sales should be strong. Track your efforts and maintain your data so you can use it to make next year’s holiday marketing campaign even better! What are your favorite holiday marketing strategies?