Add calendar distribution to your holiday marketing plan like PsPrint customer Redwood Day School.
Day 1
Review last year’s holiday marketing and identify what worked, what didn’t work, and why.
Day 2
Determine what the theme and goals of this year’s holiday marketing will be.
Day 3
Decide what special offers you will incorporate into your marketing strategy, i.e. free shipping, discount coupons, Black Friday discounts, etc.
Day 4
Determine what marketing channels you will use: print/direct mail, social, online, email, TV, radio, ads, etc.
Day 5
Design your marketing materials and ensure they have the same theme and promotions across multiple channels.
Day 6
Print any marketing materials required; contact any advertising outlets to arrange marketing deals (newspapers, online publications, magazines, radio stations, television stations, marketing partners, etc.).
Day 7
Mail print catalogs to your target customer base.
Day 8
Make sure your holiday specials and deals are prominently displayed on your website.
Day 9
Launch an email marketing campaign with your holiday deals, and tell customers to keep an eye out for a postcard with an even better offer.
Day 10
Let your social media followers know about your holiday specials.
Day 11
Send a direct-mail postcard with your special offer to customers.
Day 12
Send another email to remind your customers to act fast to take advantage of your postcard offer.
Day 13
Advertise a holiday buying guide full of useful tips for getting the right gift. You could print a hardcopy booklet or publish a digital edition, or both.
Day 14
Place posters, flyers and banners around areas your target market frequents.
Day 15
Remind customers, via email and social media, of your holiday buying guide.
Day 16
Send a follow-up postcard to customers as a last-chance to redeem your special offer.
Day 17
Distribute calendars and calendar magnets to your best customers to help brand your company and promote direct sales next year.
Day 18
Time-permitting, engage in a door hanger marketing campaign. You might have to recruit volunteers and reward them with a cocktail or pizza party. Only distribute door hangers to target neighborhoods for best results.
Day 19
Send more email and social media reminders about your holiday specials.
Day 20
Take out television, newspaper, magazine and radio ads (you’ll have to schedule these in advance, but get them published as close to the big sales dates as possible).
Day 21
Take out online ads, mobile ads and any other digital promotions to help you get noticed by potential customers, especially those who by now have seen your specials in other marketing channels.
Day 22
Send holiday cards to your best customers, thanking them for their business. Include a special VIP offer.
Day 23
Send emails with VIP offers to those who didn’t receive your holiday cards.
Day 24
Make sure your holiday newspaper advertisement inserts are printed and distributed to newspapers for Black Friday marketing.
Day 25
Mail a mini-catalog, such as a brochure, booklet, or postcard, to customers with special last-minute offers and coupons.
Day 26
Use email, social media, your website and other online channels to promote your specials.
Day 27
Send a postcard that advertises your specials for Cyber Monday and beyond.
Day 28
Email last-minute gift ideas to your past customers.
Day 29
Make one final push via email and social media.
Day 30
Relax – you’ve done everything you can to effectively market your company and holiday sales should be strong. Track your efforts and maintain your data so you can use it to make next year’s holiday marketing campaign even better! What are your favorite holiday marketing strategies?
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