4 Holiday Marketing Shortcuts

November 19, 2014

PsPrint's Designer Series cards

PsPrint's Designer Series cards are so easy to personalize with our free online tools.

Do you want to launch a powerful holiday marketing campaign but you’re short on time, money, or both? No problem – with these four holiday marketing shortcuts, you can reach and attract more customers this holiday season with minimal investment.

1. Send holiday cards with the PsPrint Designer Series

Send elegant, bright, professionally designed foil paper holiday cards with your custom logo, images, and text to customers in minutes with the PsPrint Designer Series. All you have to do is pick a theme, add your custom text and artwork with the free online tools, then print and send your holiday cards to your best customers. Include time-limited offers with coupon codes to motivate the greatest possible response. Investment: $149 (on sale) for 200 holiday cards and 30 minutes of time.

2.  Skip the mailing list with EDDM postcards

Direct-mail marketing campaigns are proven winners for generating holiday sales, but if you don’t have a mailing list you might be at a loss for how to reach local customers. Enter Every Door Direct Mail (EDDM) postcards. They’re fast and easy to print, and you can have them sent to every household, business, or both within your selected zip code. Investment: Send 2,000 local postcards for approximately $600 including printing, shipping, and postage and 60 minutes of time.

3.  Distribute holiday door hangers with PsPrint’s free design templates

Door hangers are among the cheapest of all marketing materials, yet they’re impossible for customers to ignore. Promote a great offer, and door hangers can help you land tons of local holiday sales. Save time and money by skipping the design work and instead use on of the professionally designed templates on PsPrint. You can choose your favorite attention-getting holiday theme and customize your door hangers with your own text, logo and images. Investment: Distribute 4,000 door hangers for $280 and half a day’s work (recruit volunteers as-needed).

4.  Market to the masses cheap with vinyl banners

Want to reach everyone in town fast, easy, and – most importantly – cheap? Vinyl banners are at your service. You can print large format vinyl banners to place at busy intersections and shopping districts to point customers to your business or website. You don’t even need great design – simple text along with an image or logo (and your offer) will suffice. Investment: $140 for an eight-foot by three-foot vinyl banner and 60 minutes of time. Do you have a favorite holiday marketing shortcut? Share it in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.