5 Benefits of Custom Envelope Sealers

October 19, 2014

Do you print custom envelope sealers for your direct-mail sales letters and greeting cards? Companies who print custom envelope sealers know the big benefits afforded by such small stickers, and if you’re not using custom envelope sealers you’re missing out on those benefits. The following lists five benefits of customer envelope sealers you should consider when it comes to branding and marketing.

1.  Powerful branding

Custom envelope sealers designed with your company logo, colors, or other identifying marks lend themselves to your overall branding efforts. When your communications arrive with custom-designed envelope sealers, you’re making a statement about your brand that will be noticed by your recipients, otherwise known as your customers.

2.  Favorable perceptions

Powerful branding isn’t about being vain, it’s about attention to detail. Customers notice when you take the time to address the small things, and custom envelope sealers are representative of your attention to details. That kind of focus suggests you’ll pay just as much attention to your customers, who will tend to have more favorable impressions of your company when your communications arrive with custom envelope sealers.

3.  Motivate more opens

Custom envelope sealers can increase your open rate by influencing favorable perceptions and also by intriguing customers with the benefits of finding out what’s inside. An insurance company might, for example, print envelope sealers that promise to show customers how to save on their car insurance – all they have to do is open the envelope.

4.  Promotional capabilities

Custom envelope sealers can also help you begin your sales letter promotions before recipients even open the envelopes. For example, envelope sealers can be printed to read “50% OFF coupon – inside!” This and similar copy will influence customer perception and motivate opens as soon as they see it in their mailbox.

5.  Easy sealing

Finally, envelope sealers make it super easy to, well, seal your envelopes. No more licking, no more pasting – just close your envelopes and slap the sticker on. This makes envelope sealers perfect for sending a lot of sales letters or greeting cards at a time, especially if you’re taking the time to personalize your communications for your best customers. Do you print custom envelope sealers? Why or why not? Let us know in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.