5 Businesses That Should Print Coasters

September 18, 2014

Beverage coasters can be a great way to promote your products, especially if you can distribute your coasters to restaurants, bars, and nightclubs your target audience frequents (this isn’t hard to do, since you’re essentially giving establishments coasters to use free-of-charge). Naturally, such establishments can print their own coasters for branding purposes, but several other businesses can also take advantage of coaster printing as a viable marketing strategy. The following lists five businesses that should print coasters.

1. Beverage companies

What better place to promote your new microbrew, wine, whiskey or cocktail mix than on bar coasters? This has long been a staple marketing technique for beverage companies and their distributors.

2. Food/ingredient companies

If you don’t make beverages but you do sell ingredients, coasters can be a great way to promote those ingredients. For example, Tabasco has made use of coasters in its marketing campaigns; other candidates might be brands of margarita salt and martini olives. One effective strategy: include a recipe that incorporates your ingredient on the coaster.

3. Art galleries

If you operate an art gallery and a local wine tasting room is nearby, coasters can be excellent ways to promote your artwork-for-sale with your target customer base. You can depict specific works of art or a shot of your showroom right on your coasters.

4. Local attractions

Zoos, museums, waterparks, amusement parks, aquariums and other local attractions can print coasters to entice customers to visit their locations. Perfect for family restaurant distribution, coasters that promote local attractions can also double as discount coupons, which will help you track your response rate.

5. Your business

No matter what you do, you can likely take advantage of coaster printing to promote your products and services to targeted audiences, based on the establishments they frequent. So long as you’re not competing with said establishments, getting your coasters in the door should be a cinch. Chances are your competitors aren’t using coasters to market, so coasters provide an opportunity to reach your customers one-on-one. What other businesses can promote their products and services with coasters? Let us know in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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