1. Beverage companies
What better place to promote your new microbrew, wine, whiskey or cocktail mix than on bar coasters? This has long been a staple marketing technique for beverage companies and their distributors.
2. Food/ingredient companies
If you don’t make beverages but you do sell ingredients, coasters can be a great way to promote those ingredients. For example, Tabasco has made use of coasters in its marketing campaigns; other candidates might be brands of margarita salt and martini olives. One effective strategy: include a recipe that incorporates your ingredient on the coaster.
3. Art galleries
If you operate an art gallery and a local wine tasting room is nearby, coasters can be excellent ways to promote your artwork-for-sale with your target customer base. You can depict specific works of art or a shot of your showroom right on your coasters.
4. Local attractions
Zoos, museums, waterparks, amusement parks, aquariums and other local attractions can print coasters to entice customers to visit their locations. Perfect for family restaurant distribution, coasters that promote local attractions can also double as discount coupons, which will help you track your response rate.
5. Your business
No matter what you do, you can likely take advantage of coaster printing to promote your products and services to targeted audiences, based on the establishments they frequent. So long as you’re not competing with said establishments, getting your coasters in the door should be a cinch. Chances are your competitors aren’t using coasters to market, so coasters provide an opportunity to reach your customers one-on-one. What other businesses can promote their products and services with coasters? Let us know in the comments!