5 Cool Flyer Printing Ideas

March 2, 2014

Flyer printing is a powerful and economical way to promote your products and services. The most effective flyers feature designs that command attention and engage customers with your company or brand. When you print flyers for marketing purposes, combine them with an attention-getting design, targeted placement and an attractive call to action, you can be sure your flyer marketing campaign will be a success. For your inspiration, here are five cool flyer printing ideas.

1.  Make it fun and interactive

Make your flyer fun and interactive to encourage customers to be hands-on with your brand. Check out this flyer by Det Agency for South Lapland Airport. Airport Flyer Direct marketing by Det, Stockholm Creative Advertising & Com_2013-12-13_11-45-26-Optimized  

2.  Interactive QR code

One great way to get customers to your site, mobile app or special incentive coupon (to collect contact information) is to incorporate a QR code into your flyer design. Here’s how one cause did it. 15 Creative Uses of QR Codes on Flyers Printaholic.com - Google Chrome_2013-12-13_11-49-46-Optimized  

3.  Make it relevant

Relevance is a great way to attract attention from your target customer base. This flyer promotes a dental practice and is also fun and interactive. Great Marketing Flyer for Dentists - Business Opportunities Weblog - Google Chro_2013-12-13_11-51-49-Optimized  

4.  Attention-getting die-cuts

Die cuts are powerful design and printing tools that make flyers more attractive and help generate interest in your message. This flyer demonstrates the power of die cuts; it wouldn’t be the same on a standard 8.5-inch by 11-inch flyer, would it? Google Image Result for httpcdn25.printing-cdn.comwp-contentuploads1.PopAr_2013-12-13_11-54-41-Optimized  

5.  Creative coupons

Coupons can be powerful incentives for generating customer interest, but you have to get customers to notice them first. This flyer, which markets a night club, is perfect because it not only doubles as a coupon and commands attention, it also gives customers an attractive visual that entices the senses. Smart Communications News Totally Original Flyers (Die-Cut) For Sale - Google C_2013-12-13_11-56-12-Optimized

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.