1. Spooktacular artwork
Captivating artwork commands customer attention – the first goal your postcard must achieve. Come up with a creative Halloween theme and bring it to life with unique artwork that can’t be ignored. Make your postcard design theme relevant to your brand, your offer and your customers; then make it stand out with a Halloween twist.
2. Horrifically huge headline
Your headline will help draw customers into your postcard copy, so make it big and bold to ensure it gets read. Use proven headline-writing strategies, which include revealing your offer in your headline, showcasing a major benefit or intriguing customers with a question or bold statement.
3. Scary-good offer
The better the perceived value of your offer, the greater your return on investment. In fact, the 40/40/20 rule of direct-mail marketing states that 40 percent of your success is contingent on your offer, another 40 percent on the quality of your mailing list, and the remaining 20 percent on everything else. Make sure your offer is good enough to scare up new business.
4. Bloody-good benefits
List the major benefits of responding to your postcard to create desire. Understand the difference between features and benefits. For example, a vacuum might have a special filter – that’s a feature. The fact that the filter eliminates 99.9% of all airborne dust is a benefit. Tell your customers how your product or service will solve their problems and make their lives better, and you’ll increase response rates.
5. Chilling call to action
Your call to action is the final push that motivates customers to take the next step in the purchasing process. Make it great by restating your major benefits and your special offer. Tell customers exactly what they need to do next to take advantage of your offer, which should have a deadline to generate greater response quickly. Send chills down your customers’ spines and turn your Halloween postcard into a sales machine. Plan your Halloween postcard marketing campaign now.
For more marketing tips and ideas, check out our How To Jumpstart Your Marketing guide.