5 Last-Minute Marketing Tips to Boost Christmas Sales

December 16, 2014

Planning your Christmas marketing campaign early lets you take advantage of last-minute opportunities to boost sales; when most of the work is done and your marketing is on autopilot, you can devote your efforts to a final surge that helps your sales figures reach new heights during the holiday season. The following lists five last-minute marketing tips you can take advantage of to boost Christmas sales.

1.  EDDM postcard marketing

If your company primarily serves local customers, you can attract last-minute shoppers by sending EDDM (Every Door Direct Mail) postcards to every residential address within your zip code. Create a special offer just for last-minute shoppers and promise to help them find the perfect gift. Remind them that time is running out, and they can quickly complete their shopping with you, locally, and not have to worry about shipping delays. Add free or low-cost gift wrapping to make shopping with you even more attractive.

2.  Facebook advertising

Facebook ads can help you reach last-minute shoppers, both locally and globally (provided you’re able to offer expedited shipping). Target last-minute shoppers with Facebook ads that drive customers to your website or allow customers to print coupons (or write down coupon codes) good at your local retail location.

3.  Banners

Catch commuting customers will strategically distributed vinyl banners that remind them they have to act fast in order to finish their Christmas shopping. Keep your banner verbiage short and sweet, but make it memorable so customers know how to act fast on your special offer.

4.  Window clings

Last-minute Christmas shoppers crowd malls and shopping districts; get them in your store with bright, attention-getting window clings that promote your special offers or the perfect Christmas gifts for their loved ones. Promise to help them finish their shopping and promote – again – gift wrapping to make your store more attractive. If customers can walk in your door and walk out with gifts ready to place under the tree, you can bet they’ll want to buy from you.

5.  Email marketing

Email can be another great way to attract local and global customers to your online shop or brick-and-mortar retail locations. Send emails targeting last-minute Christmas shoppers to your in-house list and consider renting a targeted list to increase your reach. Keep in mind that last-minute shoppers want speed and convenience. They’ve put off Christmas shopping, and they want to be able to purchase great gifts fast and easy. Your last-minute Christmas marketing campaigns should emphasize how you can help them accomplish those goals, through one-stop shopping, a great selection for their loved ones (or targeted selections for specific types of customers), and convenience via local shopping, gift wrapping or overnight shipping. Use the strategies listed here to reach your target customers, and you should be able to boost Christmas sales this year.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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