5 Tips For Powerful Promotional Calendars

Brian
October 28, 2014

Printing promotional calendars is a great way to get your brand in front of customers 365 days per year. The added value afforded by calendars coupled with the fact that customers use them makes calendars some of the most cost-effective marketing tools you can invest in. If you want to make sure your brand is front-and-center every day of the year to ensure awareness and generate more sales, incorporate the following five tips for powerful promotional calendars into your campaign.

1. Make your calendars fun and relevant

The single best way to print calendars your customers will hang on the wall and use daily is to design them with fun and relevant monthly pictures. Your calendar images will be the most important factor in customers’ decisions to display it, so you have to come up with photos that are relevant to both your business and your customers, and that have the “fun factor.”  A mechanic might print calendars featuring classic cars, or a pet store might print calendars featuring adorable dogs and cats, for example. Their calendars aren’t about their businesses (though they’re relevant); they’re about what their customers will be proud to hang on their walls.

2.  Include branding on every page

This is a simple tip, though one many companies miss: make sure your brand is prominently featured on every calendar page. This could be as easy as including your logo on your monthly image artwork. The goal is to make sure your company is top-of-mind whenever customers need what you sell.

3.  Add tips and deals

You can also add helpful tips to your artwork each month, as well as monthly specials and coupon codes to help generate direct sales. A hardware store, for example, might print a calendar that features home improvement and maintenance tips each month. October’s entry might include a photo of a fun Halloween scene, the hardware’s logo, tips on winterizing homes to keep cold air out, and a special offer for, say, window and door sealing kits to keep drafts out of the home. This is a powerful strategy that adds even more value to your calendars and motivates customers to buy.

4.  Include date reminder stickers

You can print a set of fun date reminder stickers to distribute with your calendars. Print sheet stickers that feature themed stickers for birthdays, holidays, weddings, anniversaries, graduations, and other special events so customers can quickly place them on their calendars. Even though they can write information in, stickers will help draw attention to your special dates and will not only be appreciated, but used. They add more value to your calendars and help influence customers to hang, display, and use them.

5.  Distribute before the holidays

Timing is everything when it comes to calendar distribution; you need to give calendars to your customers close enough to the new year that they’re ready to hang, but before your competitors beat you to the punch. Your timing might be different based on when your competitors distribute calendars. One local insurance company hand delivers calendars to businesses right before Thanksgiving; then, they follow-up the week before Christmas to offer season’s greetings. If they don’t see their calendar, they offer another. Local businesses have come to expect their calendars, and because they know the company is coming back, they almost always hang the new editions as soon as they arrive. You don’t have to be so aggressive, but understand that getting your calendars in customers’ hands at the right time can be critical to your calendar marketing success. What other promotional calendar tips can you share? Let us know in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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