5 Uses for Velvet Paper Stock

April 1, 2014

Business cards printed on velvet paper stock

Want to add premium appeal to your marketing materials? Try printing them on 15-point velvet paper stock. Velvet paper stock has several benefits, including a soft, velvety texture that suggests tradition and elegance, a unique sheen that lends elegance, and a heavy weight for durability and a sense of importance. Collectively, these attributes make anything printed with velvet paper stock appear to be of premium-quality – and studies have shown that perception event extends to the products and services your marketing materials promote. Here are five uses for velvet paper stock that will help you influence customers.

1.  Business cards

Business cards are your go-to marketing tool; cheap to produce yet often employed, business cards are handed to everyone you meet (or, at least, they should be). Lend depth to your person by printing velvet business cards.

2.  Postcards

Direct-mail postcards printed on 15 point velvet paper stock seem more important than their high-gloss counterparts. Boost your return on investment with velvet postcards.

3.  Greeting cards

Let customers know how much you value them by printing greeting cards on velvet paper stock, which is likewise perceived as being valuable (even though it’s relatively cheap to print on).

4.  Invitation cards

Give guests the VIP treatment with invitation cards printed on velvet paper stock, which lends the impression that your event isn’t to be missed.

5.  Club card flyers

When so many other competitors are trying to lure customers away from you, a well-designed velvet club card flyer can be the difference between crickets and a full house. Velvet paper stock won’t sell your products and services for you, but when employed in combination with excellent design and best branding practices it can enhance your brand image, help convey your company’s best qualities, and even motivate how your customers perceive your products and services. As part of a comprehensive marketing strategy, it can literally pay to print marketing materials on velvet paper stock.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.