5 Wonderful Window Cling Holiday Marketing Ideas

December 9, 2014

Window clings are wonderful ways to drive customers into your retail stores during the holiday season. The reason window clings work so well is because customers notice them when they’re already out shopping – in the buying mood – and window clings are attention-getting, attractive ways to promote your holiday specials. Best of all, window clings are cheap to print and reusable, making them ultra-efficient and powerful marketing tools for retail sales. The following lists five wonderful window cling holiday marketing ideas.

1. Instant social media followers

Print window clings that include QR codes which prompt customers to “like” your company on your preferred social media platform: Facebook, Twitter, Google Plus, etc. Those who follow your profile, post on your page, or leave a comment will get a coupon code instantly generated on their mobile phones – and the coupon should expire at the end of the day. Thus, you’ve engaged your customers, earned their trust, provided for long-term marketing, word-of-mouth marketing, and motivate to make immediate purchases.

2.  Big, bright holiday specials

The best window clings are large, colorful and attention-commanding – which makes them perfect for holiday marketing, when customers make impulse purchasing decisions for Black Friday through to last-minute holiday shopping. Uniquely designed window clings that feature an attractive offers will get customers into your retail location so you can make far more than your fair share of holiday sales.

3.  Promote your guarantee

Do you offer a customer satisfaction guarantee? Use window clings to promote it. When customers can see you stand behind your products outside your front, they’re more likely to place themselves inside your storefront. You might, for example, guarantee the perfect gift, quality products, or 30-day no-hassle returns.

4.  Promote your extras

Window cling marketing can help differentiate you from your competitors and position yours as the most attractive offer by promoting the extras your competition doesn’t have: expert installation, last-minute gift wrapping, and buy-one-get-one deals all fit the bill.

5.  Use humor

Funny window clings are quickly and easily noticed, talked about and shared (especially in the age of instant mobile photography and social media), and help make important points while drawing customers in. Think of ways you can use humor to demonstrate your benefits, and you can print winning window clings that boost your holiday sales. What are your favorite window cling holiday marketing ideas? Share them with us in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.