5 Yard Sign Design Tips That Will Get You Elected

September 16, 2015

If you’re running for public office, you know you need to print yard signs to market your candidacy and demonstrate the bevy of voter support you’ve earned. The more yard signs you can place, the more popular your campaign – and the more likely you’ll win your race. But there’s more to yard sign success than simple distribution; you need to employ strategic design to get the most votes. The following lists five yard sign design tips that will get you elected.

1. Keep it simple

The purpose of your yard sign is to embed your name in the collective consciousness so it’s easily recalled at the polls. Yard signs aren’t for promoting your political platform, they’re for branding your name. Keep your yard signs simple – and easy to read – by incorporating plenty of white space into your design.

2. Stand out with contrast

Use contrast in your design to make your yard sign stand out. For example, dark backgrounds with light text – such as a navy blue background with white text – make it easy for voters to read. That’s important when you consider drivers only have a split second to read, digest,and understand what your yard sign says.

3. Use a bold, easy-to-read font

Don’t get fancy with yard sign fonts; instead, incorporate well-known, easy-to-read fonts so voters don’t have to try to decipher your name. Bold san serif fonts such as Helvetica, Futura and Frutiger work well for yard signs.

4. Print yard signs with unique colors

Many candidates stick to traditional red, white and blue yard signs to demonstrate patriotism, but you can stand out from your political competitors by printing yard signs with unique colors. Consider black and yellow, gray and pink, blue and orange, or another unique high-contrast color combination. Set on red, white and blue? Create your own patriotic color palette featuring unique hues to stand out from the crowd.

5. Add a memory hook

Add a memory hook to your yard sign designs to help voters keep you in mind. Good memory hooks include full-color head shots, unique logos, party mascots and brief phrases, or taglines. Perhaps the most famous example is the “hope” logo President Obama used in his first presidential campaign, but you don’t need such an elaborate memory hook. A simple photo or memorable tagline will suffice. Once you’ve designed the perfect yard sign, you can keep campaign costs low with discount yard sign printing.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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